Ad Operations Specialist Job at True-Media in Columbia

Open position in all True Media office locations, including Kansas City, MO, Columbia, MO, St. Louis, MO, Dallas, TX, Portsmouth, NH and Minneapolis, MN; Hybrid work schedule: 3 days in the office, 2 days working from home
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The Ad Operations Specialist works on a portfolio of clients to build and manage digital client campaigns and website tagging within the Media Intelligence & Operations department. The Ad Operations Specialist is proactive, organized, and exhibits strong communication and interpersonal skills. This role is responsible for digital campaign setup, trafficking, tracking implementation, and pacing monitoring across assigned accounts, and serves as a key point of contact between internal teams and media vendors on campaign delivery matters.

Essential Duties and Responsibilities (Other duties may be assigned)

Develop and manage digital campaigns in the digital ad serving and campaign management platform, implementing tracking that aligns with client goals; monitor campaign pacing and delivery trends using the campaign pacing platform and client dashboard platform, independently diagnosing the root cause of underperformance and determining the appropriate corrective action (reallocation, flighting adjustment, vendor substitution) before presenting recommendations to client teams.

Evaluate each client's measurement needs and campaign objectives to determine the most effective digital campaign setup and tracking architecture, adapting standard frameworks within the digital ad serving and campaign management platform, tag management platform, and web analytics platform where client-specific requirements warrant deviation.

Build and implement UTMs and tracking URLs in alignment with agency naming conventions and client measurement strategies; ensure accurate and consistent tracking across all digital campaign touchpoints.

Traffic digital creative assets to vendors, ensuring all assets meet vendor specifications; communicate proactively with vendors and internal teams at each step of the digital trafficking process to confirm delivery requirements and timelines are met.

Monitor digital campaign delivery and performance reporting; analyze reporting anomalies and formulate a recommended resolution, looping in the Ad Operations Supervisor on matters with budget, contractual, or client-relationship impact rather than as a default step.

Lead implementation of website tags and pixels in the tag management platform, selecting the appropriate configuration based on client measurement goals and troubleshooting discrepancies independently; support the team in maintaining accurate trafficking logs and campaign documentation.

Maintain accurate time records in the finance/media platform; adhere to agency processes, workflow standards, and privacy protocols including PII compliance; attend internal training and industry conferences as directed.

Qualifications-

1+ years of professional experience managing digital media campaigns; or equivalent combination of education and experience.

Proficiency in standard business productivity suite required.

Working knowledge of digital ad serving and campaign management platforms, tag management platforms, and web analytics platforms required.

Strong understanding of digital media fundamentals and media math.

Proactive and highly organized

Proven ability to think critically and problem-solve

Excellent written and verbal communication skills

Ability to manage multiple client workstreams accurately and efficiently

Licenses/Certifications Required: Google, Scrum, and other certifications and training as specified by department and level.

Education

Bachelor's degree from a four-year college or university, with a concentration in advertising, marketing, or communications preferred

The chance to be a part of a growing company and the next success story

Amazing opportunities for career development

Recognition programs

Employee referral bonus

Hybrid work schedule; 3 days in the office, 2 days working from home

Fun and collaborative work environment

Casual dress code

Insurance Coverage (medical, dental, vision, life, and disability)

401(k) retirement plan, with employer 4% match

Work/life benefits, including mental health and wellbeing support

Flexible Time Off Policy

Paid holidays, including agency soft closing Christmas Eve-New's Day

Paid leave options, including sick leave, medical leave for self and family, and parental leave

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