Designer, Brand Expression

Who We Are
The

https://marcomm.tamu.edu/

What We Want
The Graphic Designer III, under direction, translates brand strategy into visual expression across multi-platform brand campaigns, social media and campus touchpoints. Performs expert-level graphic design, marketing and consultation for various brand, print and digital projects for marketing and communications needs of the university. Responsibilities include supporting and maintaining the university brand management platform. Meets with internal and external customers to determine project needs and requirements.

Job Title
Designer, Brand Expression

Agency
Texas A&M University

Department
Marketing & Communications

Proposed Minimum Salary
Commensurate

Job Location
College Station, Texas

Job Type
Staff

Job Description
Who We Are

The Division of Marketing & Communications tells the story of Texas A&M and promotes and protects the Texas A&M brand. We achieve our goals through: Messaging, Branding, and Brand Oversight. For more information, please visit us at https://marcomm.tamu.edu/

What We Want
The Graphic Designer III, under direction, translates brand strategy into visual expression across multi-platform brand campaigns, social media and campus touchpoints. Performs expert-level graphic design, marketing and consultation for various brand, print and digital projects for marketing and communications needs of the university. Responsibilities include supporting and maintaining the university brand management platform. Meets with internal and external customers to determine project needs and requirements.

What You Need To Know
Salary:

Commensurate based on selected candidate’s experience.

Application Materials:

A cover letter, resume, and portfolio or link to portfolio are strongly recommended and will help in our review. Materials may be uploaded under the CV/Resume section.

Responsibilities
Graphic Design, advertising and brand activation support

Conceptualizes and implements creative work, working closely with internal and external stakeholders

Performs expert level design and consultation work

Assists the Creative Manager and Executive Director in developing and implementing comprehensive, university-level, strategic marketing programs

Builds enablement tools for local communicators to lift-and-shift (key messages, visual guardrails, channel guidance, templates and examples)

Supports and maintains the university brand management platform

Social Media Content Creation

Consults, designs, and develops graphics Texas A&M Social Media channels or for external customers around campus. Each channel has varied sizes, types, and needs that will need to be managed and anticipated

Reviews for functionality, browser compatibility, consistency, and user interface design, ensuring that guidelines are met

Motion Graphic Creation

Creates text animation and video for brand advertising, events and activations

Assists Visual Media team with motion-graphic animations needs

Project Coordination

Provides art direction, brand oversight, and strategic management of various projects including social media and integrated communication campaigns

Works closely with various vendors and other communications staff to ensure timeliness and quality of final products

Qualifications
Required Education and Experience

Bachelor’s Degree in Graphic Design or equivalent combination of education and experience

Four years of related experience in graphic design, print and electronic media, marketing or related design field

Preferred Qualifications

Five years' experience in design, including print and online media

Experience working in the marketing and communications field

Experience working within brand guides or standards

Experience updating or maintaining a brand hub platform

Experience creating animated video in AfterEffects or similar program

Expert knowledge of project management with experience using a project management tool

Knowledge, Skills, And Abilities

Ability to multi-task and work cooperatively with others

Expert skill level using Adobe Creative Suite, including Illustrator, Photoshop, InDesign, and AfterEffects

Knowledge of word processing, presentation, and spreadsheet type programs

Expert knowledge of design principles and website design principles

Expert knowledge of UI/UX principles

Emphasized knowledge in Advertising, Social Media, Content Strategy, and Content Production

Expert understanding of visual strategy for social media

Ability to create print specifications, obtain print bids, prep files for printing, oversee proofing and production, and perform press checks

Excellent time management skills

Ability to lead and manage large design campaigns

Passion for and deep understanding of Texas A&M’s mission, values, and culture

Why Texas A&M University?
We are a prestigious university with strong traditions, Core Values, and a community of caring and collaboration. Amenities associated with a major university, such as: sporting and cultural events, state-of-the-art recreation facilities, the Bush Library and Museum, and much more await you. Experience all that a big city has to offer but with a reasonable cost-of-living and no long commutes. In addition, you have access to many benefits and perks, such as:

Health, dental, vision, life and long-term disability insurancewith Texas A&M contributing to employee health and basic life premiums

12-15 daysof annual paid holidays

Up toeight hours of paid sick leaveand at leasteight hours of paid vacationeach month

Automatic enrollment in theTeacher Retirement System of Texas

Free exercise programs and release timefor health and wellness programs

All employees have access to freeLinkedIn Learningtraining programs, webinars, and limited financial support to attend conferences, workshops, and more

Educational release time and tuition assistancefor completing a degree while a Texas A&M employee

Our Commitment
Texas A&M University is committed to enriching the learning and working environment by promoting a culture that respects all perspectives, talents & lived experiences. Embracing varying opinions and perspectives strengthens our core values which are: Respect, Excellence, Leadership, Loyalty, Integrity, and Selfless Service.

All positions are security-sensitive. Applicants are subject to a criminal history investigation, and employment is contingent upon the institution’s verification of credentials and/or other information required by the institution’s procedures, including the completion of the criminal history check.

Equal Opportunity/Veterans/Disability Employer.

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