Marketing Strategist: Data-Driven Campaigns & Content

Eastern Kentucky University seeks a Marketing Strategist to develop and optimize data-driven campaigns supporting enrollment, brand, and student success. You will report to the Sr. Director of Strategy and Creative and ensure initiatives are targeted, measurable, and aligned with EKU’s priorities.
You will execute audience segmentation, campaign performance analysis, and cross-channel strategy, including content and copywriting, to drive engagement and conversions across key audiences.

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