Marketing Manager for MSP

About the Role
Link High Technologies, a managed IT services provider serving regulated industries (manufacturing, healthcare, government, finance) across the NJ/NY/PA metro area, is growing — and it's time to grow our marketing beyond canned, templated content. We're hiring a Marketing Manager to build a real, custom marketing function from the ground up: original content, a lead-generation engine we own, and a brand that reflects who we actually are, not a vendor's boilerplate. This is a hands‑on, builder's role — you'll own the strategy and execute it yourself, working directly with ownership and sales.

Key Responsibilities

Build Link High's marketing program from the ground up — moving us off generic, templated MSP marketing materials and into original content, messaging, and campaigns that reflect our actual clients, expertise, and voice

Own marketing strategy end-to-end: brand positioning, messaging, and go-to-market planning for an audience of IT decision-makers in manufacturing, healthcare, and other regulated sectors

Build and run a lead-generation engine across inbound and outbound channels — email, paid and organic social, digital advertising — with clear pipeline and ROI accountability to sales

Own SEO and AEO (answer engine optimization): make sure Link High ranks and gets cited when prospects search Google and ask AI tools (ChatGPT, Perplexity, etc.) for an MSP in our market

Manage and evolve the website and content strategy, including SEO-informed content, original case studies, and sales enablement materials

Plan and execute events — webinars, trade shows, and tri-state-area networking events (no cold calling)

Own marketing analytics and reporting: track KPIs, campaign performance, and lead-to-pipeline conversion, and translate results into recommendations for leadership

Manage the marketing budget and vendor/tool stack; may manage or mentor a Marketing Coordinator as the team grows

Partner closely with sales and executive leadership to align marketing output with revenue goals

Required Qualifications

Bachelor's degree in Marketing, Communications, or related field

4+ years of marketing experience, with direct experience marketing for an MSP, IT services, or B2B technology company

A track record of building original marketing programs and content — not just executing a vendor's or franchise's pre‑packaged materials

Demonstrated success with SEO and lead‑generation campaigns, with real numbers to show for it

Hands‑on experience with marketing/SEO tools (e.g., SEMrush, Google Analytics) and CRM/marketing automation platforms

Strong written and verbal communication — comfortable presenting strategy and results to ownership/leadership

Comfortable owning a function independently, with minimal day‑to‑day oversight

Able to work on‑site 3 days/week in Florham Park

Preferred Qualifications

Experience with HubSpot, Apollo, and/or Instantly.ai

Familiarity with AEO / generative-search optimization (schema markup, structured content, off‑site authority building)

Prior experience marketing to regulated industries (manufacturing, healthcare, finance, government)

Experience helping a company transition from outsourced/agency marketing to an in‑house function

Compensation & Benefits

$70,000–$75,000 base salary

100% employer‑paid medical, dental, vision, and life insurance

401(k) with 3% company match

Disability coverage

PTO increasing with tenure, plus paid holidays

Paid certification exam preparation

Professional development opportunities

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