SEO, GEO, AEO Expert

SEO, GEO, AEO ExpertThe AEO/GEO/SEO specialist works to support SEO, Generative Engine Optimization (GEO), Answer Engine Optimization (AEO), and AI Search Optimization (AISO) initiatives. This role focuses on executing and optimizing programs that improve discoverability across traditional search engines and AI-driven answer platforms, while supporting business growth through organic visibility, citation performance, and actionable insights.Must Have Technical/Functional Skills:3-5 years of related SEO, digital marketing, content optimization, or search strategy experience.Foundational knowledge of SEO principles, analytics, and content optimization best practices.Experience with GEO, AEO, LLM-focused SEO, or AI visibility initiativesWorking familiarity with tools such as Google Search Console, Conductor, Screaming frog and other similar platformsUnderstanding of structured/ markdown content, schema, semantic search, and AI readable content best practicesStrong analytical, communication, and cross-functional collaboration skillsRole Responsibilities:Develop and execute strategy to support SEO, GEO, AEO and AISO initiatives that improve visibility across traditional search and AI-generated search experiences.Serve as consultative expert for content production teams to ensure website content is optimized for search and AI-driven discoverability, citation and summarizationApply structured, semantic, and question-led content approaches that improve extractability, clarity, and topical authoritySupport technical optimization efforts including structured data, schema, internal linking and other best practices that enhance search and AI visibilityTrack, analyze, and report on organic search performance, AI visibility, share of voice, citations and related KPIs; turn findings into actionable recommendations.Collaborate with marketing, content, product, analytics, and technical teams to prioritize work, communicate status, and support executionCollaborate with other divisional SEO/ GEO leads to share best practices and ensure coverage for contingency purposes.Proactively stay abreast of ever changing LLM environment.Identify opportunities, risks, and experiments related to search and AI visibility, escalating issues and sharing learnings with stakeholders as needed.Participate in special projects and perform other duties as assigned.Expertise Needed:Traditional SEO, GEO, AEO and AI search optimizationAI-driven discovery, citation, and answer visibility across platforms such as ChatGPT, Claude, Perplexity, Gemini, and Google AI overviewsStructured, semantic, and entity-based content optimization for AI comprehensionPerformance measurement, experimentation, and reporting across organic and AI visibility channelsCertification in SEO related tools.Salary Range- $140,000-$150,000 a yearLocation Malvern, PAJob Function TECHNOLOGYRole AnalystDesired Skills Artificial IntelligenceSalary Range $140,000-$150,000 a yearDesired Candidate Profile Qualifications: BACHELOR OF COMPUTER SCIENCE