Director, Strategic Marketing

Our client is seeking a Strategic Marketing Director to lead B2B marketing strategy and execution for a complex healthcare-related business unit. This senior leadership role will develop annual strategic marketing plans, drive go-to-market initiatives, strengthen brand positioning, and support business growth objectives through data-driven marketing programs.

The successful candidate will combine strategic thinking with hands-on execution, partnering closely with business leaders, sales, account management, communications, and marketing teams to drive market penetration, customer growth, and commercial success.

Key Responsibilities
Strategic Marketing & Brand Leadership

Lead branding initiatives, including positioning, messaging, and value proposition development

Drive annual strategic planning processes and contribute to multi-year business planning efforts

Develop and execute annual marketing plans aligned with growth objectives and commercial priorities

Create and implement comprehensive go-to-market strategies for products, services, and business initiatives

Identify opportunities to expand market share, increase customer engagement, and enter new customer segments

Conduct market assessments and competitive landscape analyses to inform business strategy

Partner with sales teams to generate, nurture, and convert leads throughout the customer journey

Develop strategies that support customer acquisition, retention, cross-selling, and deeper account penetration

Create sales enablement materials including presentations, case studies, sales collateral, training materials, and customer-facing content

Support commercialization efforts for new products and service offerings, including launch planning and market conditioning activities

Collaborate with account management teams to drive growth within strategic customer accounts

Content Development & Marketing Execution

Serve as a lead content creator and business copywriter across marketing and commercial initiatives

Develop marketing campaigns, promotional materials, email programs, web content, and digital assets

Oversee content development for websites and other digital marketing channels

Ensure marketing initiatives are delivered on time and aligned with business objectives

Coordinate the development and execution of advertising, promotional, and integrated marketing campaigns

Lead primary and secondary market research initiatives

Analyze customer feedback, competitive intelligence, industry trends, and business performance data

Translate research findings into actionable marketing and commercial strategies

Forecast market opportunities and support business planning through data-driven insights

Identify emerging customer needs and opportunities for growth

Events & Cross-Functional Leadership

Develop and execute conference, trade show, and event strategies

Collaborate with cross-functional stakeholders to ensure alignment across business objectives

Participate in leadership meetings, business reviews, and operational planning discussions

Manage projects involving multiple stakeholders and competing priorities

Ensure appropriate review and approval processes for external-facing materials

Communications & Thought Leadership

Partner with communications and public relations teams to support brand visibility initiatives

Help identify and develop thought leadership opportunities

Contribute to media relations activities and messaging development

Support executive communications, issue management, and reputation-building efforts

Develop press releases and other external communications materials

Qualifications
Required

Bachelor's degree in Marketing, Communications, Business, or a related field

10+ years of progressive marketing experience within a complex B2B environment

Demonstrated success developing and executing strategic marketing plans that support business growth

Exceptional written and verbal communication skills

Strong experience creating content across multiple marketing channels

Proven ability to partner effectively with cross-functional stakeholders and senior leadership teams

Strong analytical, strategic thinking, and problem-solving capabilities

Experience translating complex business concepts into compelling marketing programs and customer-facing content

Excellent project management, organizational, and prioritization skills

Ability to thrive in a fast-paced, evolving environment

Preferred

Master's degree in Marketing, Communications, Business, Healthcare Administration, or a related field

Background supporting membership-based organizations, strategic sourcing organizations, healthcare networks, or other complex business ecosystems

Experience leading product launches, commercialization efforts, and integrated marketing campaigns

Ideal Candidate
The ideal candidate is a strategic marketer who can balance big-picture planning with hands-on execution. They are an exceptional writer, strong collaborator, and business-minded marketing leader who can quickly learn complex subject matter, uncover actionable insights, and develop marketing programs that drive measurable business results.

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