Manager of Consumer Research

POSITION TITLE
Consumer Research Manager

Position Summary
In this position, you will generate actionable consumer, shopper, and market insights to support business and brand strategy, lead consumer research initiatives, and help drive innovation and growth through data-driven decision making.

Responsibilities

Identify business opportunities through consumer and market insight analysis

Lead consumer-centered design thinking and innovation initiatives

Design, plan, commission, and manage market research projects

Translate qualitative and quantitative research findings into strategic recommendations

Support global projects through U.S. market and consumer research

Manage external research agencies and project budgets

Partner closely with marketing and sales teams to align research with business needs

Support brand strategy, shopper journey, new product development, and retail analytics projects

Qualifications

Bachelor's degree required

Minimum 5 years of consumer insight generation and application experience

Experience within FMCG, market research, or consulting environments

Hands-on experience with qualitative and quantitative research methodologies

Experience developing strategy based on consumer insights and market analytics

Experience leading product innovation research programs

Strong data analysis and synthesis capabilities

Experience using POS and panel data sources

Practical experience incorporating AI into insight generation and workflow management

Strong project management and stakeholder management skills

Excellent communication skills in global environments

Preferred Requirements

Knowledge of SPSS or R is preferred

Japanese language proficiency preferred but not required

LOCATION
Irvine, CA

SALARY
USD100,000-120,000

Additional Information

Travel required

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