Social Media Manager

Fuel Meals is bringing organic social in-house, and we're looking for the person to take it to the next level. You'll own the strategy and make the content - the brain and the hands behind the account.

We have a social presence today, but we want an intentional one. That means thinking carefully about how our brand voice shows up across platforms, expanding where we play, and building a feed that actually feels like Fuel Meals - not just a content factory.

You're a doer. You live on Instagram and TikTok, you spot trends before they peak, and you're comfortable on camera. But you also think in calendars, campaigns, and audience growth - you want to shape what this brand sounds and looks like on social, not just execute someone else's brief.

This is a hybrid role. You'll work remotely most of the week, with travel to our production facility in New Jersey a few times a month - getting close to the product, the process, and the people behind it.

You'll have creative latitude, direct partnership with the Head of Brand, and a product worth posting about.

WHAT YOU'LL OWN

Organic social strategy across Instagram, TikTok, X and emerging platforms - calendar, voice, creative

Hands-on content creation - shooting, editing, designing in Canva and CapCut, posting, etc.

On-site content days at our factory - capturing the product, the kitchen, the team, the process

On-camera content - you're comfortable being the face when it makes sense, and directing creators when it doesn't

Influencer and creator programme - outreach, briefs, contracts, reposts, performance

UGC - find it, create it, brief for it, edit it, repurpose it

Community management - DMs, comments, and building real connection with our audience

Trend-spotting - you bring ideas to the team before they hit the feed

Performance tracking - engagement, growth, UGC volume, branded search

WHAT YOU BRING

2-5 years in organic social or content at a brand (DTC food, health, or lifestyle is a plus)

A track record you can show - accounts you've grown, content you've made

Strategic instinct and execution speed - you can plan and ship a TikTok the same day

A point of view on brand voice - how it shows up in a caption, a comment reply, a video hook

Confidence on camera and behind one

Sharp content calendar and communication habits - nothing slips, the team always knows what's coming

A real obsession with social - you're already scrolling, already noticing, already thinking in posts

Genuine love for food, health, and nutrition - it has to come through on screen

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