Web Analyst/ GTM Specialist

We are looking for a detail-oriented Web/GTM analyst to help create data-driven marketing solutions for our clients. The responsibilities include implementing tracking via Google Tag Manager, thoroughly analyzing data, generating insightful analytics to help better understand its users, and reporting back with easy-to-understand data visualizations and clear solutions.

Key Responsibilities

Lead and architect technical vision for web analytics implementation, testing, and reporting.

Serve as the "Tagging Architect" by evolving and managing the solution design reference documentation which outlines analytics variables, triggers, tags, and use cases across web properties and applications.

Manage the relationship with the client and all stakeholders

Create, manage, and enforce digital analytics tagging standards to ensure robust and consistent data is captured for analysis.

Develop and implement coding practices for site tagging and follow industry standards.

Test and validate the implementation of Google Analytics tagging changes throughout the development lifecycle.

Manage Google Analytics configurations including variables, classifications, and processing rules.

Translate Digital Product Managers’ questions into KPIs that can be measured by tracking user interactions on-site and within our mobile applications.

Implement third-party tagging with various vendors like - Demand base, LinkedIn, Facebook, On24, Marketo, Eloqua, etc.

Proven 0-2 years of hands-on A/B, multivariate experimentation, and testing experience.

Familiarity with major web analytics tools, such as Google Analytics and Salesforce.

Aggressive problem diagnosis and creative problem-solving skills

Detail-oriented and strong organizational skills to juggle multiple tasks within the constraints of timelines and budgets with business acumen

Ability to work and thrive in a fast-paced environment, learn rapidly and master diverse web technologies and techniques meeting multiple large- and small-scale project deadlines

Great English verbal and written communication skills

Bachelor's degree in marketing, statistics, computer science, or other related fields.

Job Location
Work from home

An international work environment

Exciting and energetic start-up environment with the possibility to work remotely/hybrid

Working with a renowned international customer base, B2B and B2C customers

A chance for you to evolve, develop, feel appreciated and have fun

Lots of possibilities to learn and develop yourself (certification programs supported)

US Onsite work opportunities

Company Overview
Sumeru Inc is a global technology conglomerate based out of Los Angeles, CA and Washington DC with 950+ employees and operations spanning over 10 countries. We help our clients harness the power of digital technologies to propel their enterprise forward, by bringing together some of the best teams, innovative approaches, and a passion for excellence.

Founded in 2002, Sumeru Inc provides a full suite of digital and technology services and consultancy across IT Talent Augmentation, Salesforce Solutions, Email Marketing, Data, Augmented & Virtual Reality, Game Development.

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