Brand Manager

We’re currently seeking a Brand Manager to join our extraordinary team.

Who We Are:
The Duravent Group is a recognized global technology leader in the HVAC industry, first-to-market with innovations in venting systems. Founded in 1956, our $500 million + company is headquartered in Detroit, Michigan, and has 15 locations across Canada, Mexico and the United States. Duravent leads with best-in-class design and manufacturing capabilities, world-class distribution networks, and customer-first service and support. We ensure quality and drive safety through scientifically proven materials and unequaled engineering. Duravent acquired Grand Rapids-based Hart & Cooley in 2021. A leader in the HVAC industry since 1901, the Hart & Cooley acquisition brings a legacy of quality and service, robust manufacturing and distribution capabilities, and a suite of trusted brands into the Duravent family. As a combined company, Duravent is uniquely positioned as the next generation leader in interior climate technology industry. Our team of passionate professionals needs you! Come join us and help us build for the future!

This Role:
The Brand Managerreports directly to the VP of Marketing and will be responsible for ensuring DVG’s brands, products and product lines resonate with current and potential customers. This person monitors marketing trends and monitors competitive companies in the marketplace so we can stay ahead of competition. They also ensure all graphic design work, photography and videography adhere to brand standards.

What You Will Do:

Create go-to-market plans for our parent company (The Duravent Group) and our flagship brands (Duravent, Hart & Cooley, Selkirk & Security Chimney and Builder’s Best), as well as support buy/sell agreements and new acquisitions

Manage projects and brand / product launch campaigns through all stages of development

Serve as the primary point of contact for Product Managers

Develop brand strategies for marketing initiatives

Drive the exploration and definition of customer segmentation

Define creative direction (verbal and visual) and ensure consistency of marketing content—from messaging to visual content including photography and videography

Ensure key messages are on brand for various target audiences, across all marketing communications

Ensures graphic designs, photography and videography meet brand guidelines in marketing material development

Oversee digital and trade media and content development for all brands

Establish and manage budgets for brand marketing activities

Assist in the integration of new acquisitions

Build the trade and digital media plans for the business and actively monitor performance

Advise and drive direction for brand strategy (ex. brand pyramids and brand value propositions)

Maintain relationships with company stakeholders

How You Will Do It:

Regularly work with Product Management and Marketing on new product launches by business unit

Create brand pyramids, brand value propositions and product line value propositions through deep understanding of our target audiences

Actively monitor the competition, taking note of how they are going to market and use that data to ensure the Duravent Group stays ahead of the competition

Actively monitor the market and stay on top of trends

Conduct market research on brand awareness, shopper insights, customer segmentation and more

Develop a deep understanding of the Duravent Group brand and all sub-brand’s brand standards

Regularly communicate with the marketing team and product management to ensure brand alignment

Track key performance indicators including advertising print (reach & frequency) and digital advertising (lead generation, views and clicks)

What We’re Looking for:

Bachelor’s degree in business administration, marketing, public relations or communication studies or equivalent experience

5-10 years of experience in product marketing, brand marketing or equivalent

Excellent leadership, teamwork and collaboration skills, with a background in brand management and product-driven marketing

Creative mindset, ability to scale rapidly, creating and executing tactics and strategies

Market research background or expertise

Experience using Adobe Creative Suite including Adobe In-Design is a must

Strong experience in photography and videography

Excellent analytical, written communication, content creation, and presentation skills

Must be a self-starter who is detail-oriented and well-organized

What We Offer:

Short Term Incentive Program (STIP)

401(k) with match

Paid Holidays

Paid Vacation

Paid Personal Time Off

Medical Insurance

Vision Insurance

Long Term Disability Insurance

Short Term Disability Insurance (variable per state)

Life Insurance

Flexible Spending Accounts

Employee Assistance Plan

EEOC Statement:
Duravent is an equal opportunity employer committed to making employment decisions solely on valid job requirements. We provide employment opportunities to all qualified applicants without regard to race, color, creed, genetic information, religion, national origin, gender, sexual orientation, gender identity/expression, age, disability or veteran status.

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