Content Creator

FashionPass is an online, subscription-based clothing and accessory rental service for women. We are revolutionizing the retail industry as we know it and we are on a mission to empower women to look and feel like the best version of themselves one outfit at a time.
What sets us apart is our community. We have a fiercely loyal member base nationwide and we are growing fast - but we have never stopped treating our members like our best friends. We host member meet-ups (influencer-style events), and we show up for the women who show up for us. Whether a member is around the corner from our LA homebase or across the country, we want her to feel like she's one of our friends. Social media is where that community actually lives: it's how a member in Ohio ends up sharing outfit ideas with a member in Austin, and it's how we pull everyone into the room.
We strive to bring an empathetic mindset to work everyday for the betterment of our entire community - our team members and customers. We are committed to building and growing empathetic leaders throughout the organization to continue to fuel our success and the development of our outstanding team members. From top to bottom, our team fosters a collaborative environment where we focus on getting it right rather than being right.
THE ROLE

TikTok is one of FashionPass's strongest brand assets, and we're not looking for a rebuild - we're looking for a creator to take it further. This is a hands-on freelance role for someone who is equal parts creator and tastemaker: you'll be onsite about 20 hours a week concepting, filming, starring in, and editing TikToks that stop the scroll, plus joining us offsite for events and activations.
You'll shoot the content and have a real say in what we make - bringing ideas to the calendar, flagging trends before they peak, and telling us what the numbers say. If you can walk into a rack of clothes and leave with a week of posts, this is for you.
WHAT YOU'LL DO

Create

Concept, film, appear in, and edit original TikToks onsite at our Los Angeles office - you own the idea from hook to final cut
Work with our Founder to create founder-based content and storylines
Keep the channel posting daily by shooting in batches during your onsite days, so there's always something queued for nights and weekends
Pull and style looks from current inventory in partnership with our merchandising and styling teams
Cover offsite shoots, brand activations, and events - including some evenings and weekends
Shape What We Make

Bring ideas into our TikTok content calendar, including recurring series that give people a reason to come back
Stay ahead of trending audio, formats, and creators, and turn a moment around same-day when timing matters
Capture social-first BTS on set and at events when the opportunity shows up
Stretch It Across Channels

Instagram & Reels:

Partner with the marketing team on content calendars and creative direction, including spotting the TikToks worth adapting and cross-pollinating for Instagram Reels and Stories
Paid Media:

Flag high-performing organic content with potential for paid amplification, and shoot TikTok-first creative for paid campaigns when the team needs it
Learn and Report Back

Review post performance weekly and bring what worked (and what flopped) into the next batch
Reply to comments and DMs to build community and mine the feedback for your next post
Flag platform shifts and cultural trends we should be acting on
WHAT YOU'LL BRING

A portfolio, personal account, or brand account with TikToks you conceptualized, shot, and edited yourself
Real comfort on camera - you're the talent as often as you're behind the lens
Fast, native editing in CapCut and TikTok's in-app tools, with strong instincts for hooks, pacing, and captions
A genuine feel for fashion and styling, and a point of view on what women actually want to wear
Fluency in TikTok culture - you know what's about to pop, not just what already did
Self-direction and speed: minimal hand-holding, high output, no precious attachment to a single idea
Availability to work onsite in the Los Angeles area ~20 hours a week, with flexibility for occasional events
Bonus: fashion, beauty, or lifestyle brand experience; TikTok Shop or livestream experience; a track record growing an account from zero
PERKS

Full access to our studio, showroom, and inventory for your shoots

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