Mediabistro logo
job logo

Content Marketing Strategist: CRO & GEO Lead

Information Technology Senior Management Forum · Richmond, VA, USA ·

Pay:
110.000 - 125.000
Job type:
Full Time

Capital One is seeking a Principal Associate - Content Marketing (Hybrid) to lead a data-driven testing and optimization program for the content marketing platform. You will drive CRO via A/B and multivariate tests, align roadmaps with customer needs, and collaborate with product, design, and technology teams to improve content and conversions.
The role emphasizes GEO opportunities and end-to-end user journey optimization, with a focus on testing agendas, content formats, and enterprise-scale

#J-18808-Ljbffr