Director, Marketing

Director, Human Resources and Talent Acquisition
Position Title: Director, Marketing

Department: Marketing

Summary of Position:

The Director, Marketing will be the steward of key marketing work‑streams, including personal promotional tactics, message evolution, Payor/government marketing, Speaker development, sales training alignment, vendor management, etc. The Director, Marketing will work closely across commercial and non‑commercial functions to ensure alignment of core messaging that optimizes the value proposition for Paratek products, specifically, XHANCE.

Key responsibilities include:

Primary owner of XHANCE brand activities

Creation / evolution of branded campaigns and campaign materials for the US market including payor and government

Development of clear and succinct approved messaging that resonates with the perceptions and attitudes of HCPs

Selection and management of creative agencies to deliver on internally developed priorities

Optimization of promotional touchpoints across all personal and non‑personal channels (including digital / omni‑channel considerations, next best interactions, etc.)

Effective collaboration with medical, legal, and regulatory review committee to shepherd promotional materials aligned to brand positioning

Partnership with operational, analytical, and IT functions to ensure alignment of content and optimization of HCP resources

Setting of KPIs to determine effectiveness of campaigns

Collaboration with Market Research to assess and validate positioning, value proposition, and opportunities for brand differentiation, as well as optimize analytical support for the brand

Coordinated planning with Sales management, Operations, and Sales Training to ensure optimal execution within the sales organization

Work effectively with and across Sales Teams to achieve execution of plan

Partnership with Market Access and Trade to ensure branding alignment and coordination of materials across customers

Compliant collaboration with Medical Affairs and Field Medical teams

Coordination of annual Business Planning process across all indications

Development of the annual brand budget process as well as ensuring cross‑functional alignment of annual priority setting and budgets

Effective alignment to the established corporate and industry compliance guidelines

Interactions with field management and representatives to gain market intelligence and gauge efficacy of materials

Effective collaboration with Marketing leads on DTP (Direct to Patient) and NPP (Non personal promotion)

Candidate Requirements:

Emulates Paratek’s Core Values: Purposeful, Passionate, Collaboration and Resourceful

Bachelor's degree in science or business discipline; advanced degree preferred

15 or more years of pharmaceutical commercial experience, including relevant experience working on, or with, digital, social media, and non‑personal promotion

Strong understanding of managed care environment

Demonstrated cross‑functional knowledge base including but not limited to market research and analytics, market access, medical affairs, field sales, regulatory compliance, and clinical development principles

Demonstrated ability to lead initiatives and manage coordination of cross‑functional projects in complex matrix environments

Demonstrated success working in a cross‑functional and cross‑geographical team environment

Demonstrated effectiveness working on multiple projects simultaneously

Effective communication and high‑impact presentation skills

Additional Information:

Technology skills: Microsoft Office, marketing automation software

Seniority level

Director

Employment type

Full‑time

Job function

Marketing

Industries

Pharmaceutical Manufacturing

Benefits

Medical insurance

Vision insurance

401(k)

Tuition assistance

Philadelphia, PA $125,000.00–$145,000.00 5 days ago

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