Social Media Growth Lead

Own barre3's organic social growth end to end, creating content, growing the audience, cultivating creator and community partnerships, and turning social reach into brand affinity, subscribers, and members
Conceive, shoot, and edit native short-form video for Reels, TikToks, and Stories
Own content creation from hook to publish, including scripting, filming, editing, and caption writing
Partner with Brand Creative to maintain visual standards and adhere to non-punitive language and grounded visual aesthetics
Capture authentic content across studios, HQ events, instructors, and members
Own follower and audience growth across Instagram, TikTok, and emerging platforms
Develop and execute the organic growth strategy, including content pillars, posting cadence, format bets, and platform-specific tactics
Build and run continuous testing of hooks, formats, hashtags, and posting times, reallocating effort toward what drives reach and follows
Connect social growth to trial starts, subscriber sign-ups, and studio interest in partnership with performance marketing
Design and run organic-to-conversion plays, including link-in-bio strategy, campaign tie-ins, and sale moments
Surface high-performing organic and creator content for paid amplification
Stay ahead of platform shifts, formats, and cultural moments
Monitor conversation and sentiment, feeding insights back to creative, lifecycle, and brand teams
Maintain light-touch community engagement and route formal support questions to customer service
Own barre3's influencer and creator program, including sourcing, vetting, and relationship-building
Brief, coordinate, and manage partnerships, including creative direction, deliverables, timelines, usage rights, contracting, and compensation with relevant partners
Build and run a UGC engine by soliciting, curating, amplifying, and securing rights to member and community content
Activate creator and UGC partnerships around product launches, the Semi-Annual Sale, and seasonal campaigns
Coordinate with studios/franchise on local creators and member stories
Track partnership performance, including reach, engagement, cost per result, and downstream conversion
Own the social growth dashboard covering audience growth, reach, engagement, save/share rates, creator/UGC performance, and downstream conversion
Report performance and learnings regularly and translate them into future content bets
Deliver KPIs across audience growth, content performance, creator and UGC impact, growth-to-conversion, output and velocity, and sentiment/share of voice
Requirements Must embody the barre3 values — Practice Authenticity, Stronger Together, Love of Learning, Give Generously, and Make It Happen
3+ years creating social content and growing brand channels, ideally in fitness, wellness, lifestyle, or a creator-driven consumer brand, with a demonstrable track record of audience growth
Experience running influencer, creator, or UGC programs, including sourcing partners, briefing creative, and managing relationships end to end
Hands-on content creation skills: shooting and editing short-form video using native tools, CapCut, Adobe, or equivalent
Ability to write scroll-stopping hooks and captions
Fluency in TikTok and Instagram growth mechanics
Comfortable reading analytics and running a test-and-learn loop
A portfolio or reel of personally created and grown content
Ability to source, brief, and manage creator and influencer partnerships
Ability to ship content quickly and frequently
Ability to stay authentically on-brand while producing at social pace
Commercial understanding of the relationship between social content and trial starts
Self-direction and ownership of the channel and growth number
Core Competencies Demonstrates expertise in organic social media growth, content creation, and influencer partnership management, with a strong focus on audience engagement and conversion metrics. Proficient in developing and executing growth strategies across platforms like Instagram and TikTok while maintaining brand authenticity.
Highest-signal resume keywords Social Media Growth Strategy
Short-Form Video Creation
Influencer Partnership Management
Content Analytics and Reporting
Audience Engagement and Conversion
Hard Skills Content Creation
Video Editing
Scripting
Analytics Reading
Audience Growth
Social Media Strategy
Hook Writing
Caption Writing
Testing and Optimization
Community Engagement
Soft Skills Self-Direction
Collaboration
Creativity
Relationship Building
Authenticity
Industry Keywords Fitness
Wellness
Lifestyle
Creator-Driven Brand
User-Generated Content
Tools & Technologies CapCut
Adobe
Instagram
TikTok
Social Media Platforms

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