Social Media Strategist

About Us It’s the mission of the NC Department of Transportation to connect people, products and places safely and efficiently with customer focus, accountability, and environmental sensitivity to enhance the economy and vitality of North Carolina. We encourage you to consider joining NCDOT where our work not only serves the citizens of North Carolina but has an impact on our world through all modes of transportation.
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Responsibilities Ensuring posts go out consistently and without error
Researching, editing and reviewing content and copy
Monitoring social media and news for trends and rapid response moments
Ensuring content meets ADA standards for accessibility
Managing social media response during severe weather and other crisis events
This employee reports directly to the Deputy Director of Marketing and Creative Services and interacts with department leadership, as well as the Governor's Office.
It is crucial that this employee understands and supports the goals and commitments of NCDOT so they can be effectively communicated internally and externally.
The employee must have a strong knowledge of the department's operations and an ability to synthesize complex information so it can be understood by a variety of audiences.
They need to have a natural ability to build and maintain relationships, online and off, while being a team player with the confidence to take the lead and guide other employees when necessary (e.g., content development, creation and editing of content, online reputation management).
This position also requires the ability to balance multiple responsibilities under a tight deadline and to maintain professional working relationships with individuals both within and outside the department.
Typical working hours are from 8 a.m. to 5 p.m., Monday – Friday; however, evenings and weekends may be required depending on crisis and emergency situations.
This position is also be responsible for providing day-to-day supervision, guidance and performance management for assigned social media team member(s), including delegating assignments, reviewing work, setting priorities and ensuring content aligns with the department’s mission and brand standards.
Contract and Working Hours Typical working hours are from 8 a.m. to 5 p.m., Monday – Friday; however, evenings and weekends may be required depending on crisis and emergency situations.
Salary Salary Grade and Salary Range: NC16 $57,983 - $101,470
Preferred Qualifications Experience designing and implementing successful social media campaigns resulting in online growth and increased engagement
Strong knowledge of the department's operations and an ability to synthesize complex information so it can be understood by a variety of audiences
Strong knowledge of social media best practices by platform, especially Facebook, X, Instagram, and YouTube
Demonstrated ability to identify potential negative trends or crisis situations and apply conflict resolution principles to mitigate issues
Strong knowledge of effective use of social media management tools for multiple platforms, such as Sprout Social or Hootsuite
Experience using photo and video editing software
Experience managing the work of others
Minimum Education and Experience Bachelor’s degree in communications, public relations, public affairs, media, journalism, English, or related field from an appropriately accredited institution and four years of experience in communications, public relations, or publicity work; or an equivalent combination of education and experience.
EEO Statement The State of North Carolina is an Equal Employment Opportunity Employer and dedicated to providing employees with a work environment free from all forms of unlawful employment discrimination, harassment, or retaliation. The state provides reasonable accommodation to employees and applicants with disabilities; known limitations related to pregnancy, childbirth, or related medical conditions; and for religious beliefs, observances, and practices.
Valuing Education and Experience The State of North Carolina values the knowledge and experience of our jobseekers and current state employees. Approximately 91 percent of state job classifications allow experience to be substituted for education or do not require a post-secondary degree. Learn more about how you may qualify for a position through education or directly related experience, or a combination of both, with the Education and Experience Equivalency Guide.
Posting Information All job postings close at 11:59pm the night before the End Date on the posting.

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