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Digital Adoption Lead – Change Communications

Jobtailor · Lebanon, KY, USA ·

Job type:
Full Time

Design and lead adoption strategies for new digital platforms, tools, and enterprise technology rollouts across the Foundry, from readiness through sustained use
Build and run internal communications campaigns using audience segmentation, message testing, storytelling, and internal brand-building
Translate complex technical rollouts into clear, human-centered messages for leaders, champions, and end users
Partner with the Digital Innovation team, site communications, and program owners to create consistent adoption narratives and champion voices
Measure adoption, engagement, and sentiment and adjust campaigns based on results
Use early wins, testimonial content, and champion stories to sustain momentum after go-live
Build and mature the Foundry-wide change management approach during startup
Develop change management methodology, toolkits, and templates
Conduct stakeholder, readiness, and impact analyses; identify adoption barriers and design interventions
Support leaders through digital adoption and operational changes
Build and maintain a site-wide network of change champions
Partner with organizational design and change management PMO efforts
Support and eventually lead facilitated workshops addressing business and process challenges
Learn and apply structured problem-solving frameworks such as SWOT, Six Thinking Hats, four-box analysis, and design thinking
Help teams challenge constrained or siloed thinking in a regulated environment
Share effective techniques and wins across the Foundry
Requirements Bachelor's degree
5 to 7 years of experience in change management, change communications, digital adoption, technology adoption, internal communications, or a closely related discipline
Demonstrated experience using communications or marketing techniques to drive user adoption of technology or new ways of working
Change management certification (ADKAR, Prosci, or similar) is a plus
Experience leading change communications for enterprise technology rollouts (MES, CRM, ERP, analytics platforms, AI tools) is a plus
Track record of building and sustaining networks of change champions
Comfort with adoption analytics, including measuring engagement, sentiment, and usage as leading indicators
Curiosity about structured innovation and facilitation methods; willingness to develop as a workshop facilitator with coaching support
Ability to read group dynamics in real time and adjust communications approach to keep diverse audiences engaged
Ability to challenge constrained thinking, particularly in regulated environments
Experience with assessments such as DISC, Insights, or Herrmann Brain is a plus
Broad, cross-industry perspective is valued; pharma, healthcare, or regulated-industry background is a nice to have but not required
Comfort operating in an ambiguous startup environment and shaping the role as the organization's needs evolve
0-10% travel required
Core Competencies Demonstrates expertise in change management and digital adoption strategies, utilizing effective communication techniques to drive user engagement and sustain momentum in technology rollouts. Proficient in measuring adoption metrics and facilitating workshops to address business challenges in a dynamic environment.
Highest-signal resume keywords Change Management
Digital Adoption
Change Communications
Adoption Analytics
Workshop Facilitation
Hard Skills Change Management Methodology
Stakeholder Analysis
Impact Analysis
User Adoption Techniques
Message Testing
Storytelling
SWOT Analysis
Design Thinking
Four-Box Analysis
Internal Brand-Building
Soft Skills Curiosity
Adaptability
Group Dynamics Reading
Engagement Strategies
Challenging Constrained Thinking
Certifications & Qualifications Change Management Certification
ADKAR
Prosci
Industry Keywords Digital Platforms
Internal Communications
Change Champions
Regulated Environment
Pharma
Healthcare
Tools & Technologies MES
CRM
ERP
Analytics Platforms
AI Tools

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