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SEM Specialist: Drive ROAS & Conversion Growth

Socket · New York, NY, USA ·

Job type:
Full Time

Macy's is seeking a data-driven SEM Specialist to manage and optimize search engine marketing campaigns. You will conduct keyword research, write effective ads, and optimize landing pages to boost click-through and conversion rates.
Responsibilities include monitoring performance, adjusting bids, and reporting insights to stakeholders, with a focus on maximizing ROAS across platforms like Google Ads and Bing. A bachelor’s degree or equivalent experience is required.

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