Senior Manager Digital Marketing Integration

Reynolds American is evolving into a global multi-category business. Our purpose is to create A Better Tomorrow™ by Building a Smokeless World.
To achieve our ambition, we are looking for colleagues who are ready to join us on this journey. Tomorrow can’t wait, let’s shape it together!
REYNOLDS AMERICAN has an exciting opportunity for a Senior Manager Digital Marketing Implementation in Winston-Salem, NC.
The Senior Manager –Marketing Integrationplays a key role in the development, implementation, and integration of a digital marketing strategy that aligns with our business development objectives.In this role, you'll build and optimize data-driven marketing strategies across SEO, CRM, email marketing, content marketing, paid media, and emerging digital platforms.With a strong understanding of quick commerce and digital market dynamics, the Senior Manager ensures marketing strategies are commercially competitive, scalable, and aligned with broader business objectives.
This role requires a deep understanding of Digital Marketing, Digital Commerce, and the proven ability to collaborate cross-functionally in an organization. Key accountabilities include oversight of a focused digital marketing strategy, search engine optimization (SEO), and integration planning for business development related projects.
Your key responsibilities will include:

Digital marketing :Plan, launch, and optimize integrated campaigns across web, search, social, email, and other digital channels
SEO :Lead SEO initiatives to increase organic traffic, visibility, and conversion performance
CRM: Manage CRM and customer lifecycle campaigns, including email automation, segmentation, and personalization.
Project Management: Lead integration workstreams involving internal and external stakeholders
Presentation: Develop reporting frameworks and KPIs that clearly demonstrate marketing effectiveness and business impact
Cross-Functional Collaboration: Partner with internal stakeholders, includingTMD, FTM, Business Development, IDT, Marketing, LEX, and Finance teamsto ensure alignment of strategies with overall business objectives in relation to Business Development projects.

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