U.S. Bank is seeking a strategic Head of Direct Marketing for the Credit Card division to drive customer growth through innovative direct channels across the United States.
You will own audience acquisition, utilize AI-enabled targeting, and optimize the full marketing funnel to maximize portfolio profitability. The role demands extensive banking experience, proven leadership, and a track record in managing multi-channel campaigns across paid search, social, email, and direct mail.
#J-18808-Ljbffr