About Our Client
Our client is a full-service digital advertising agency seeking a driven, detail-oriented, full-time Programmatic Campaign Manager to manage all aspects of executing and analyzing various clients' media (display, video, audio, etc.) campaigns.
Job Summary
The Programmatic Media Trader is knowledgeable of the nuances across DSP platforms and has a passion for using data to drive decisions. This person serves as the day-to-day client contact for programmatic media efforts and is accountable for improving the performance of media campaigns. Responsibilities include campaign execution, ongoing optimization, and analysis across self-serve DSP platforms. This role requires a team player who is hard working, self-driven, and passionate about advertising technology. This role may also include mentoring and managing Programmatic Coordinator(s), providing guidance on campaign execution, optimization strategies, and platform best practices.
Areas of Responsibility
- Serve as an expert on all Trade Desk offerings and opportunities, including ad units, targeting options/providers, and inventory sources
- Operate comfortably within various DSP platforms, understanding their core functionalities, ad offerings, differences from other DSPs, targeting capabilities, and inventory sources
- Fully execute multiple clients' media plans from trafficking to technical troubleshooting to optimization to management
- Collaborate with cross-channel teams (Search, Social, Analytics, Creative) to ensure programmatic media aligns with broader marketing strategies and business objectives
- Lead weekly/bi-weekly client calls to discuss account performance, data interpretation, and action plans
- Ensure quality control of campaigns through a rigorous QA process
- Optimize live campaigns based on agreed-upon KPIs
- Maintain a positive working relationship with clients while clearly communicating the value of programmatic efforts
- Identify and present new opportunities and growth areas to clients to improve media programs and generate upsell opportunities
- Review reporting metrics comprehensively, analyze performance drivers, and communicate account health through data storytelling
- Manage budgeting on a daily, weekly, monthly, and quarterly basis
- Build and maintain strong relationships with media partners, consulting on campaign status and performance
- Develop and present client presentations as needed
- Create and execute ongoing testing plans for ad units, creative, landing pages, industry betas, etc.
- Serve as a mentor/coach to Coordinators
- Onboard new clients from the ground up, including account creation, billing, pixeling, audience creation, and QA
- Stay current on emerging programmatic trends, DSP platform updates, and industry best practices
Qualifications
- 1.5+ years of client-facing experience within programmatic media
- Experience managing budgets upwards of $1MM/month
- Hands-on experience in DSPs, including campaign planning, trafficking, development, execution, and optimization
- Experience with ad server technology, preferably Campaign Manager 360
- Demonstrated history of optimizing campaigns to KPIs such as ROAS, CPA, CPC, CTR, etc.
- Knowledge of remarketing and advanced targeting tactics, including dynamic creative, CRM, site retargeting, search retargeting, keyword contextual, affinity, lookalikes, etc.
- In-depth knowledge of Microsoft Excel, PowerPoint, and data analytics tools
- Demonstrated analytical mindset and skills
- Eagerness for career progression in AdTech
- Excellent interpersonal skills, both written and verbal; comfortable on the phone, over email, and seeking answers in a timely manner
- Self-starter with strong multi-tasking ability and close attention to detail
- Strong understanding of creative and ad copy best practices to optimize performance and guide teams and clients
- Ambition and drive to produce great results for clients
- Willingness to go above and beyond given tasks
- Ability to work under pressure
- Skillshop or Edge Academy certifications desired