Media Effectiveness Lead (MMM & ROI)

Mars Incorporated, based in Franklin, TN, is seeking a Media Effectiveness Manager to advance measurement of media investments across brands. You will lead MMM learning, design cross-channel test-and-learn programs, and translate data into strategic recommendations for annual planning and in-year optimization.
You will collaborate with marketing, sales, shopper, and COE teams as well as external partners to drive alignment in a highly matrixed environment, while focusing on ROI and scalable best

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