Marketing Consultant

To succeed in this role, you must be a highly skilled communicator, be able to quickly understand internal customer needs, and help drive organizational success. This is a leadership and a hands-on position. It is a position focused on the management & deployment of various resources with the focus on creating awareness and need within our segments.
Key responsibilities include:
Manage external marketing activities for all B2B lines of business
Oversee advertising activities for three professional markets
Coordinate trade show activities
Develop and execute programs for improved lead generation and market awareness
Make professional presentations to trade groups, educational entities, and other constituents
Develop and support company Public Relations strategies
Negotiate advantageous partnerships and marketing supplier arrangements
Interact with the sales force to understand and enhance the rate of closure on lead generation activities
Analyze marketing expenditure returns
Collect customer feedback to inform product development
Collaboration with Sales Management & Sales Teams
Manage, train, and supervise staff of Marketing specialists
Requirements Bachelor’s degree in Marketing, Advertising, Business or closely related field
Minimum or 3 years' experience leading others in professional marketing management role
An understanding of the marketing mix and how to harness its components to drive improved profitability
An understanding of the consultative sales cycle is helpful
Proven ability to achieve positive, measurable results in marketing mix activities
An ability to think creatively in positioning a new brand in the North American market
A sense of driving projects to closure, and a positive, winning attitude
Excellent written and verbal communication, presentation, and negotiation abilities
Familiarity with Microsoft Office and Adobe Creative Suite

#J-18808-Ljbffr