Senior Digital Marketing Manager - Performance Marketing & SEO (Spanish Speaker)

Senior Digital Marketing Manager - Performance Marketing & SEO (Spanish Speaker)
This isn’t just another digital marketing role.
We’re looking for a senior digital marketing leader who wants to own growth—not simply manage campaigns. You’ll lead the digital acquisition and organic growth strategy across Spanish-speaking markets, connecting Performance Marketing, SEO, AI-powered search, analytics and conversion optimization to one clear goal:
Drive more qualified student enquiries, enrolments and sustainable growth.
You’ll have the autonomy to build the strategy, challenge the status quo, test new ideas and turn insights into action.
Performance Marketing Own strategy, budgets, forecasting, audience targeting, creative testing, bidding, optimization and ROI across the full student acquisition funnel.
Drive improvements across programme pages, landing pages, blogs and evergreen content while working closely with content, web and marketing teams.
The Next Generation of Search Help shape how our organization is discovered in the evolving search landscape through:
Turn data into decisions through: GA4 Google Tag Manager Search Console Attribution Conversion Tracking Meta Pixel/CAPI
Monitor CTR, CPC, CPL, CPA, Conversion Rate, ROAS, CAC and LTV and translate performance insights into meaningful growth.
You’ll have real ownership. You won’t simply be handed a playbook and asked to follow it.
You’ll be expected to create the playbook. You’ll work across Marketing, Admissions, Content, Creative, CRM, Web Development and Regional Teamsto connect digital performance with the outcome that matters:
More qualified students. Better conversion. Sustainable growth. And because this is higher education, the numbers have meaning.
Behind every enquiry is someone making an important decision about their education, career and future.
WHAT SUCCESS LOOKS LIKE You’ll be expected to deliver measurable growth, including targets such as:
+20–30% Organic Traffic
+15–20% Qualified Organic Enquiries
+20–30% Growth in Target Keywords Reaching Google’s Top 10
15–20 High-Quality Backlinks / Month
10–15 New Referring Domains / Month
+15–20% AI Search Visibility
While continuously improving ROAS, CPA, conversion rates and lead quality across paid channels.
Seasoned professional with strong expertise in Digital Marketing is a must
Strong expertise across Performance Marketing + SEO
Hands-on experience with Google, Meta, LinkedIn, TikTok & Bing
Strong knowledge of GA4, GTM, Search Console, SEMrush, Ahrefs & Screaming Frog or equivalent tools
Practical experience with GEO, AEO and/or LLM Optimisation
Strong analytical, commercial and strategic mindset
Experience with conversion tracking, attribution, audience segmentation and marketing analytics
Excellent stakeholder and communication skills
Professional English — essential for internal communication and collaboration
Comfortable working in a fast-paced, target-driven environment
Higher Education, EdTech or lead-generation experience is an advantage
Bachelor’s degree in marketing, Business, Communications or a related discipline is preferred
Join a fast-growing global higher education organization where digital is a key driver of international growth.
You’ll have the opportunity to:
Work at the forefront of AI and next-generation search
Directly influence measurable business performance
Build growth across Spanish-speaking markets
Collaborate with talented teams across marketing, admissions and technology
Help more students discover opportunities that can shape their future
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