Social Media Manager

Crossroads provides full marketing services to business coaching clients across a range of industries. We've grown steadily over the last twenty years by building close, lasting relationships with our clients.

Our services include branding strategy, marketing plans, brand development, website design and development, print design, copywriting, SEO, digital ads management, and social media marketing.

This role works directly with clients and every member of the Crossroads team.

The Role
You'll own social media strategy and content calendars for a portfolio of clients across different industries. You'll shoot and edit video and photo content, write copy that sounds like each client's brand, and keep every account performing against KPIs. You'll also manage Crossroads' own social presence and pitch in on web content when the team needs it.

This is a hands-on role for someone who moves fast, writes well, and can sit across the table from a client and earn their trust.

What You'll Do

Build and own the social media strategy and monthly content calendar for each assigned client

Shoot high-quality photo and video content using DSLR or mirrorless cameras for client social channels

Manage client accounts across Meta Business Manager (Facebook and Instagram), LinkedIn, and TikTok

Write, edit, schedule, and publish posts and blogs for clients

Track social KPIs and report on performance to clients and the Marketing Director

Use social media management platforms to schedule, publish, and monitor content

Engage with client audiences and grow community engagement across platforms

Own and manage Crossroads' internal social media accounts

Assist with web content as needed

Meet directly with clients to understand their goals, provide updates, and follow through on every project

Handle email marketing for select clients, including newsletters and campaigns

Support broader client marketing needs, including research and occasional grassroots marketing efforts

Use Basecamp and Dropbox to manage projects and track time

What You Bring

Marketing background with working knowledge of core social media KPIs

Experience shooting video and photo content with DSLR or mirrorless cameras

Deep, hands-on knowledge of Meta Business Manager, Instagram, LinkedIn, and TikTok

Experience with at least one social media management platform

Strong writing background and sharp editing skills

Client-facing experience with good bedside manner: you listen well and build trust fast

A self-starter who stays current on social media trends and best practices without being told to

Ability to work quickly and accurately, even under deadline pressure

Alignment with Crossroads' Christian values

Reports To
Marketing Director

Competitive salary based on experience

100% employer-paid health insurance for the individual employee

Bonus opportunities

Our Mission
To help small business owners build successful businesses on a foundation of Christian values.

Our Culture

The highest level of client service, built on treating others the way we'd want to be treated

A culture of continuous learning. We stay on the cutting edge of knowledge and experience so we can meet our clients' needs

Christian values. We're a faith-based firm and follow biblical principles in everything we do

Everyone is family. Our mission is to support and encourage our clients through every stage of their journey. We're invested in their lives and their businesses

#J-18808-Ljbffr