Exciting opportunity to join a nationally recognized real estate firm and shape the brand behind one of the most ambitious master-planned communities in the country! This is a high-impact leadership role for a strategic marketing executive ready to build a differentiated brand, drive demand, and help bring a transformational 37,000-acre development to life!
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Govig – Your #1 full-service recruiting firm, your access to the best opportunities available, is seeking a VICE PRESIDENT OF MARKETING for a leading publicly traded real estate company based in Scottsdale, AZ.
About the position . The Vice President of Marketing will lead the strategy and execution of both corporate and community marketing for a 37,000-acre master-planned community that represents one of the largest and most ambitious development visions in the country, bringing to life a new standard for community, connectivity, and lifestyle in Arizona.
This role is responsible for leading the Arizona marketing team and building a differentiated, premium brand, while driving qualified demand, lead conversion, and absorption. The VP will bring a data-driven, strategic approach to marketing, ensuring all efforts translate into measurable business outcomes. Responsibilities will include but are not limited to:
Brand & Positioning
- Define and lead the brand vision, positioning, and promise for both corporate and community platforms
- Establish clear brand pillars and oversee development of a comprehensive brand book
- Position the community as a premium, high-amenity, aspirational community
Strategic Marketing Leadership
- Develop and execute a long-term, data-driven marketing strategy aligned with business goals and clear target audience demographic profiles
- Responsible for creating an annual marketing plan to provide strategic guidance corporately, to the Arizona region team and for the homebuilders.
- Apply deep understanding of consumer behavior and decision-making in residential real estate
- Translate insights into strategies that improve conversion from awareness to purchase
Demand Generation & Conversion
- Own the full marketing funnel from awareness through conversion
- Drive high-quality lead generation across digital, experiential, and partnership channels
- Implement strategies to nurture long-lead buyers and improve conversion rates
- Align marketing performance directly with sales outcomes and absorption targets
Community Marketing & Experience
- Create marketing programs that bring the community to life and drive onsite traffic, including compelling on-site experiential events that attract the target audience and showcase the distinct community brand position.
- Develop compelling narratives around vision, lifestyle, and early adopter appeal
- Ensure the customer experience aligns with the brand promise
Builder & Realtor Engagement
- Lead a realtor engagement strategy to drive awareness and sales
- Partner with homebuilders to align marketing efforts and accelerate lot absorption
- Position the community as a top-tier destination for builders and agents
Corporate Marketing & Communications
- Align with corporate marketing initiatives and policies
- Elevate corporate brand through PR, communications, and thought leadership
- Build credibility and trust with partners, municipalities, and the broader market
Agency & Partner Leadership
- Lead and manage external agencies to ensure strategic alignment and performance accountability
- Ensure agency creative and content aligns with the community's unique brand positioning.
- Drive focus on outcomes over activity
Digital, Media & Innovation
- Oversee advanced digital marketing and media strategy, including use of AI-driven tools
- Continuously optimize marketing channels for efficiency, targeting, and engagement
Performance & Accountability
- Set and manage the annual marketing budget to maintain maximum performance while staying within financial parameters.
- Establish and manage KPIs tied to business results (traffic, leads, conversion, sales)
- Drive a culture of discipline, accountability, and continuous optimization
What you need . To thrive in this role, the Vice President of Marketing will have:
- 12+ years of marketing leadership experience, preferably in master-planned communities, real estate, or related sectors
- Proven success in brand building, demand generation, and lead conversion
- Strong analytical mindset with ability to translate data into strategy
- Experience managing complex, long sales cycles
- Track record of leading high-performing teams and external partners
Have we sparked your interest? xhyhwjd Ignite your career and apply today for a confidential conversation!