General Manager of Marketing & Communications

General Manager of Marketing & Communications
MedPut is an innovative employee benefit at the intersection of health care and financial wellness. We provide interest‑free installment plans and bill negotiation services for any out‑of‑pocket healthcare expenses. MedPut is growing rapidly, and we are looking for a data‑driven General Manager of Marketing & Communications who will lead and own all aspects of Marketing & Communications at MedPut. This is a challenging hybrid role that requires a diverse skill set across content, email, paid, SEO, product marketing, and growth.

What you’ll do:
You will be responsible for crafting MedPut’s external facing content, product marketing, brand positioning and growth hacking. You will develop and own content for all stakeholders that interact with MedPut.

Responsibilities:

Write content for members, prospects, and partners

Own and develop all email marketing campaigns including template design and calls to action

Create flyers and direct mailers

Create product content for the website and application

Write case studies and blog posts

Create content for social media

Optimize content for search engine and lead generation

Develop KPIs and metrics to measure the performance of email, direct mailer, paid and owned marketing

Work with customer success, product and sales to continually refine messaging and positioning

Manage Salesforce CRM and Pardot

Design and implement growth hacking campaigns to engage and attract users

What we’re looking for:

A minimum of 5 years of marketing and communications experience

Excellent copywriting skills with the ability to tailor messaging for different audiences

Self‑starter who is willing to take initiative and own all aspects of marketing – from writing content to developing long‑term strategy

Comfortable working in a fast‑paced start‑up environment with the ability and willingness to wear multiple hats

Experience in employee benefits or health care is a plus

Growth hacking experience is a plus

What you’ll get:

A competitive salary

Gold‑plated health insurance

Commuter, dental insurance, and other benefits

An all‑star team

The freedom to be creative and make an impact

Job Type: Full‑time

Job Location

New York, NY 10004

All your information will be kept confidential according to EEO guidelines.

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