Senior Brand Marketing Manager

Develop and refine brand strategy, including positioning, messaging, voice, and narrative
Define, document, and govern brand architecture across the master brand, sub-brands, products, solutions, capabilities, programs, campaigns, and partner offerings
Support brand naming strategy and governance for new products, solutions, data offerings, agents, and capabilities
Lead planning and execution of brand campaigns and initiatives across media, events, digital, and social channels
Create and maintain brand governance materials, including guidelines, naming conventions, decision trees, templates, training materials, and enablement resources
Serve as primary brand steward by reviewing advertising, events, web, internal communications, and customer-facing experiences
Define KPIs for brand health, including awareness, consideration, sentiment, and share of voice
Establish tracking and reporting frameworks and use data to inform decisions
Monitor branding, design, and consumer behavior trends to inform creative direction
Collaborate with internal stakeholders and creative teams to align execution with brand standards
Manage timelines, budgets, and resources to deliver high-quality brand assets and experiences
Requirements

Bachelor's degree in marketing, communications, or a related field
8+ years of experience in brand marketing; experience in B2B or technology industries is a plus
Proven success in developing and executing brand strategies across channels
Strong understanding of brand identity, messaging, visual systems, and brand governance
Experience supporting brand architecture, portfolio architecture, product hierarchy, naming conventions, or brand house governance
Ability to translate complex product, solution, data, capability, and partner structures into simple, customer-relevant naming frameworks
Experience participating in or leading naming workstreams, including naming briefs, discovery, stakeholder alignment, SEO or competitive review, and legal/trademark coordination
Excellent written and verbal communication skills, including the ability to create concise executive-ready recommendations, decision frameworks, and guidance documents
Data-driven approach with experience using brand, campaign, customer, competitive, AEO/SEO, and market insights to inform strategy and optimize impact
Strong organizational and project management skills
Strong facilitation and stakeholder management skills, with the ability to align cross-functional teams and influence decisions without direct authority
Proficiency in Microsoft Office Suite skills
Understands and embraces AI tools; demonstrates curiosity, adaptability, and ethical awareness in navigating AI-driven environments
Ownership mindset, problem-solving ability, curiosity, proactivity, and collaboration
Continuous growth mindset and willingness to keep learning through courses, programs, and stakeholder relationships
Where applicable, fluency in English and languages relevant to the working market
Ability to sit, speak and operate telephone and/or computer for long periods of time
Ability to handle pressure, stressful conditions, and conflict resolution
Ability to work day, evening and/or weekend hours as needed
Regular attendance in the office
Core Competencies

Demonstrates expertise in developing and executing brand strategies, including brand architecture, messaging, and governance. Proficient in utilizing data-driven insights to inform brand health metrics and optimize campaign impact across various channels.
Highest-signal resume keywords

Brand Strategy Development
Brand Architecture Governance
Data-Driven Decision Making
Stakeholder Management
Project Management
ATS Optimization Keywords

Hard Skills

Brand Identity
Messaging
Visual Systems
Naming Conventions
KPI Definition
Campaign Execution
Market Insights
SEO
Competitive Analysis
Microsoft Office Suite
Soft Skills

Excellent Communication
Organizational Skills
Problem-Solving
Collaboration
Curiosity
Industry Keywords

B2B Marketing
Technology Industry
Brand Governance
Consumer Behavior Trends
Cross-Functional Collaboration
Tools & Technologies

AI Tools

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