Marketing Integration Strategist

Location: UCHealth Catalyst Bldg Denver, Denver, CO

Department: UCHlth Marketing

Work Schedule: Full Time, 80.00 hours per pay period (2 weeks)

Shift: Days

Pay: $36.19 - $54.28 / hour. Pay is dependent on applicant's relevant experience

This position is an onsite role and does not offer a hybrid or remote option

Summary

Develop and execute integrated, data-driven marketing strategies that improve patient experience, health outcomes and value across the organization.

Responsibilities

Creates patient-journey strategies that drive sustained engagement through personalized messaging, audience segmentation, lifecycle marketing, and marketing automation.

Integrates the expertise of leaders from operations, clinical leaders, patient access and navigation, finance, patient experience, digital patient experience, health literacy, and quality into clear marketing opportunities.

Utilizes consumer insights and behavioral data to advance value-based care initiatives, drive preventive and chronic care gap closure, encourage behavior change, primary care attribution, reduce avoidable emergency department utilization and readmissions, and engage high-risk patient populations through personalized, data-driven marketing programs.

Manages marketing projects from strategy through execution, including project planning, stakeholder coordination, production, budget management, and performance reporting. Works within the organization's marketing technology.

Within scope of job, requires critical thinking skills, decisive judgement and the ability to work with minimal supervision. Must be able to work in a fast-paced environment and take appropriate action.

Requirements

Bachelor's degree in related field.

4 years of relevant experience.

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