Marketing Manager — Brand & Patient Marketing

Description

Join Our Marketing Team

Tareen Dermatology is seeking a strategic, creative, and collaborative

Marketing Manager — Brand & Patient Marketing

to join our growing team.

The

Marketing Manager — Brand & Patient Marketing

will develop and execute integrated marketing strategies that strengthen the Tareen Dermatology brand, engage patients, support providers and service lines, and drive growth across all locations.

This role focuses on brand management, creative development, patient marketing, content, communications, and campaign strategy while supporting broader initiatives across digital marketing, website content, email and SMS, events, paid media, and other channels based on department priorities.

Local and regional travel to Tareen Dermatology locations, community events, marketing events, and other business-related activities is required as needed. Occasional evening or weekend availability may be required for events.

Qualifications
Required

Four or more years of experience in marketing, brand management, communications, or a related field

Experience developing and executing integrated, multichannel marketing campaigns

Strong creative judgment with experience in branding, content development, messaging, or visual direction

Excellent written and verbal communication skills

Working knowledge of digital marketing, social media, email marketing, websites, and campaign performance

Strong project management, organization, collaboration, and prioritization skills

Ability to manage multiple projects in a fast-paced, multi-location environment

Comfort using artificial intelligence tools and emerging marketing technology

Preferred

Bachelor’s degree in marketing, communications, business, or a related field, or comparable professional experience

Experience with Canva, Adobe Creative Suite, or similar creative platforms

Experience in healthcare, aesthetics, wellness, multi-location, or consumer marketing

Essential Responsibilities
Brand and Creative

Maintain and strengthen the organization’s brand voice, messaging, visual identity, and consistency across channels and locations

Develop campaign concepts, creative briefs, messaging, and visual direction aligned with organizational priorities

Create or oversee marketing assets using Canva, Adobe, AI tools, templates, and outside resources as appropriate

Review creative materials for brand consistency, quality, accuracy, and effectiveness

Patient Marketing and Campaigns

Develop integrated campaigns supporting patient acquisition, engagement, retention, and awareness

Support medical, surgical, aesthetic, provider, location, and seasonal marketing initiatives

Develop campaign messaging for social media, email and SMS, websites, digital advertising, print materials, events, and in-practice marketing

Review campaign performance and use results and insights to strengthen future initiatives

Content and Social Media

Help lead organic social media and content strategy across Tareen Dermatology channels

Develop content featuring providers, patient education, treatments, before-and-after results, testimonials, community initiatives, and patient stories

Partner with the Marketing Operations and Outreach Coordinator on content collection, scheduling, photography, video, and campaign execution

Provider and Aesthetic Marketing

Develop marketing initiatives supporting new and existing providers, clinic locations, and priority service lines

Partner closely with aesthetic teams on promotions, treatments, events, patient education, and growth opportunities

Identify opportunities to increase awareness and patient demand across locations and services

Communications, Public Relations, and Reputation

Support patient communications, organizational announcements, public relations, media opportunities, and reputation initiatives

Develop clear and consistent messaging for internal and external audiences

Support brand ambassador, influencer, and partnership marketing initiatives

Events and Community Marketing

Support marketing and community events, including event strategy, promotion, materials, brand presence, on‑site support, and post‑event marketing

Partner with the Marketing Operations and Outreach Coordinator and Clinical Referral Manager to support event execution and community engagement

Identify opportunities to extend event content and engagement across marketing channels

Cross‑Functional Marketing

Collaborate with the Director of Marketing, other Marketing Managers, the Marketing Operations and Outreach Coordinator, the Clinical Referral Manager, agency partners, providers, and operational teams

Support initiatives involving the website, search engine optimization, email and SMS, paid media, analytics, and other marketing functions based on department needs

Use AI and marketing technology to improve efficiency, creative development, and campaign execution

Support other marketing priorities as the organization continues to grow and evolve

Skills & Abilities

Strategic thinking with the ability to translate business priorities into compelling and measurable marketing initiatives

Strong creativity, brand judgment, and attention to quality and consistency

Excellent communication, collaboration, and stakeholder-management skills

Strong project management and organizational abilities

Ability to manage multiple priorities and meet deadlines

Data‑informed decision‑making and the ability to apply campaign insights to future work

Initiative, adaptability, and a growth‑oriented approach

Ability to work independently and collaboratively

Success Measures
Success will be measured through brand consistency, campaign performance, patient engagement and acquisition, provider and service‑line growth, content performance, project execution, stakeholder collaboration, and overall contribution to Marketing Department goals.

Benefits

Competitive Compensation

Paid Time Off (PTO)

Paid Holidays

Medical Insurance

Dental Insurance

Vision Insurance

Life Insurance

Disability Insurance

Employee Assistance Program (EAP)

401(k) with Company Match

Professional Development Opportunities

About Tareen Dermatology
Tareen Dermatology is a physician‑owned practice specializing in medical, surgical, and cosmetic dermatology. Our mission is to provide compassionate, state‑of‑the‑art dermatologic care with an emphasis on early diagnosis, patient education, and comprehensive skincare. We are committed to delivering exceptional patient experiences while fostering a collaborative and supportive workplace culture.

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