Marketing Pursuit Director

Lead strategic pursuit planning for priority opportunities across Benesch’s markets and service lines

Facilitate pursuit strategy workshops, kickoff meetings, and strategic reviews

Develop and direct messaging strategies for proposals, qualifications, interviews, and client-facing opportunities

Guide capture planning and pre-positioning activities

Identify client priorities, win themes, differentiators, competitive positioning, and value propositions

Gather, analyze, and synthesize client, competitor, market, and procurement intelligence

Translate intelligence into actionable strategies throughout the pursuit lifecycle

Align pursuit strategies with client needs, market trends, and Benesch’s growth objectives

Coach technical staff, project leaders, and marketing teams on persuasive communication, storytelling, presentation strategy, and client-focused messaging

Partner with proposal managers and coordinators to elevate strategic content, proposal quality, and pursuit effectiveness

Lead interview strategy development and presentation coaching

Establish best practices for pursuit planning, messaging, strategic reviews, and pursuit execution

Lead Benesch’s Good, Better, Best proposal quality program and conduct proposal quality audits

Ensure proposal narratives communicate client understanding, value, qualifications, differentiators, and why Benesch is the right partner

Analyze wins and losses to identify trends, lessons learned, and improvement opportunities

Lead and develop market research and grant writing capabilities

Conduct marketing and pursuit strategy workshops and training

Share institutional knowledge, market intelligence, and pursuit insights across the firm

Collaborate with leadership on strategic targeting, opportunity evaluation, and pursuit selection

Mentor and develop marketing professionals

Contribute to marketing and business development planning initiatives

Requirements

Bachelor’s degree in Marketing, Communications, Business, or a related field required

12+ years of progressive experience in professional services marketing, pursuit management, business development, proposal strategy, or a related field, preferably within the AEC industry

Demonstrated experience leading complex, high-value pursuits from strategy and pre-positioning through proposal development and interview

Strong understanding of capture planning, pursuit strategy, proposal development, client positioning, and competitive intelligence

Proven ability to develop differentiated win strategies, messaging, and interview strategies responding directly to client priorities

Exceptional facilitation and strategic communication skills

Strong understanding of AEC markets, service lines, client needs, and business development practices

Ability to gather and apply market, client, competitor, and procurement intelligence to pursuit strategy

Strong knowledge of client procurement processes

Ability to coach technical professionals and project leaders on persuasive communication, storytelling, proposal strategy, and interview performance

Experience developing and implementing proposal quality standards, review processes, and best practices

Strong business acumen

Ability to analyze wins, losses, and pursuit performance

Proven leadership experience mentoring and developing marketing professionals and influencing teams without direct authority

Excellent verbal, written, presentation, and facilitation skills

Ability to build trusted relationships and collaborate with executives, technical professionals, project leaders, marketing teams, and business development professionals

Ability to adapt strategy based on changing client needs, market conditions, and business priorities

Certified Professional Services Marketer (CPSM) certification preferred

Core Competencies
Demonstrates expertise in strategic pursuit planning, proposal development, and client-focused messaging within the AEC industry. Proven ability to lead teams, analyze market intelligence, and implement best practices for high-value pursuits.

Highest-signal resume keywords

Strategic Pursuit Planning

Proposal Development

Capture Planning

Client Positioning

Market Intelligence Analysis

Hard Skills

Proposal Strategy

Pursuit Management

Competitive Intelligence

Business Development

Market Research

Grant Writing

Proposal Quality Standards

Pursuit Execution

Client Procurement Processes

Win Strategy Development

Soft Skills

Facilitation Skills

Strategic Communication

Coaching

Collaboration

Relationship Building

Certifications & Qualifications

Certified Professional Services Marketer (CPSM)

Industry Keywords

AEC Industry

Professional Services Marketing

Pursuit Strategy

Client Needs

Business Acumen

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