Role
Lead digital performance analytics and media strategy for Incyte's Hematology/Oncology and Inflammation & Autoimmunity units, driving data-driven customer engagement and marketing optimization.
Responsibilities
- develop and execute enterprise-wide measurement frameworks, KPIs, and advanced analytics (including attribution, MMM, customer journey, and predictive modeling)
- craft omnichannel media strategies aligned with therapeutic and commercial objectives
- oversee campaign performance optimization and insights generation
- build and mentor a high-performing analytics team
- collaborate cross-functionally with marketing, BI, medical, IT, agency partners, and stakeholders to ensure data quality, transparency, and strategic impact
Qualifications
- Bachelor's in marketing, analytics, or related field
- 10+ years in digital marketing, performance analytics, or media optimization, preferably within pharma/healthcare
- expertise in digital measurement methodologies, platforms like Adobe Analytics, Google Analytics 4, Power BI, Tableau, Salesforce Datorama
- strong understanding of HCP and DTC digital engagement channels
- proven leadership and stakeholder management skills
HighValue
biologics and small molecules in oncology and autoimmunity, digital marketing for pharma audiences, omnichannel measurement, advanced analytics, first-party data, AI tools, cross-functional collaboration
WorkSetup
roles likely hybrid or remote, with no travel specified
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