Vice President Marketing

Our client, a mission-driven nonprofit accelerating lifesaving cancer research, is looking for a VP of Marketing to join their leadership team.

Do you love building integrated marketing campaigns that actually move people to act? Are you the kind of storyteller who can turn patient journeys and research milestones into a brand people can't stop talking about? Could you lead and inspire a team of six marketing pros across digital, social, design, advertising, and community? If you're nodding yes, this VP of Marketing role might be exactly what you've been looking for. Keep scrolling to see what this company has to offer.

The Perks!

Compensation: $150,000, based on experience

401(k) Plan

Comprehensive Medical, Dental, and Vision Insurance

Paid Time Off

A Day in the Life of the VP of Marketing
This role owns the full marketing and communications strategy for the organization, from brand stewardship and integrated campaigns to digital growth, events, and fundraising partnerships. You'll report directly to the CEO, sit on the leadership team, and lead a team of six across digital marketing, social media, design, advertising, and community operations. Every campaign you build helps drive patient awareness, research participation, and community growth in the fight against blood cancer.

Responsibilities include:

Partnering with the CEO and leadership team to build and execute a comprehensive marketing and communications strategy

Leading integrated, audience-focused campaigns across digital, social, email, website, PR, print, advertising, content, and events

Serving as steward of the brand, messaging, voice, and visual identity across every channel

Elevating the organization's visibility through patient stories, research milestones, and mission-driven storytelling

Managing advertising strategy and budget across Meta, Google, YouTube, and programmatic platforms

Overseeing marketing analytics infrastructure (GA4, Google Tag Manager, UTMs, pixels, conversion tracking)

Using data, analytics, and AI-enabled marketing tools to optimize campaigns and set KPIs

Leading marketing strategy for organizational events, educational programs, and community initiatives

Partnering with Development on integrated fundraising campaigns and donor storytelling

Building relationships with media, donors, researchers, and community partners

Managing vendor relationships and marketing operations, including budget effectiveness

Coaching, mentoring, and leading a team of six marketing professionals

Managing workflows and priorities across teams using Asana

Requirements and Qualifications:

7+ years of progressive marketing/communications leadership experience

Industry experience in healthcare, science, technology, or nonprofit

Proven track record building integrated marketing strategies across digital, social, email, web, PR, print, advertising, and content

Experience leading and developing marketing teams across specialized functions

Exceptional storytelling skills, written and visual, that inspire action

Strong experience partnering with fundraising, program, and research teams

Familiarity with data, analytics, and AI-enabled marketing tools; comfortable setting KPIs and reporting on performance

Working knowledge of GA4, Google Tag Manager, UTMs, pixels, and conversion tracking

Passion for the mission, with the ability to learn the ins and outs of blood cancer research

Bachelor's degree in marketing, communications, business, or related field (advanced degree a plus)

Willingness and ability to travel to events and conferences

About the Hiring Company:
Our client is a nonprofit foundation dedicated to accelerating life-changing research for blood cancer patients. They bring together patients, researchers, and healthcare professionals to advance treatment and improve outcomes, all in service of a bold, mission-driven vision.

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