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Remote Lifecycle Marketing Leader — Retention & SMS

Bobbie · San Francisco, CA, USA ·

Job type:
Full Time

Bobbie is seeking a Lifecycle Marketing Lead to own retention strategies across email, SMS, on-site personalization, and loyalty programs. You will drive end-to-end campaigns, tests, and measurements, partnering with Data, Platform, Brand, and CX to keep Bobbie's customer journey thoughtful and high-performing.
You will report to the Director of Lifecycle and help ensure scalable, reliable communications across post-checkout, onboarding, upsell and cross-sell moments, with a focus on metrics

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