Marketing Director, Universal Pathways and K-12

Marketing Director, Universal Pathways and K-12
Campus: Tempe

JR126167

End Date: September 12, 2026

Apply before 11:59 PM Arizona time the day before the posted End Date.

Minimum Qualifications:
Bachelor's degree and seven (7) years of experience appropriate to the area of assignment/field including two (2) years managerial experience; OR, Any equivalent combination of experience and/or training from which comparable knowledge, skills and abilities have been achieved.

Job Description:
ASU Learning Enterprise is seeking an experienced Marketing Director dedicated to expanding access to higher education through our Universal Pathways portfolio. The portfolio consists of three learning offerings, Universal Learner Courses, Earned Admission and Accelerate ASU.

In this role, you will drive strategic growth for these innovative offerings, with a focus on new learner acquisition, retention and expansion across B2C, B2B and B2B2C channels. The ideal candidate will possess a blend of strategic thinking with hands‑on execution, partnering closely with other team members in product and marketing to hit aggressive revenue growth targets.

This role is based at ASU’s Tempe campus. A fingerprint background check is a mandatory step in the hiring process.

Position Salary Range:
$110,000 - $120,000 per year, depending on experience

You will own product marketing strategy for the Universal Pathways portfolio of offerings, including key messages, buyer personas, use cases, and learner journey development.

Lead + Collaborate Across the Enterprise:
You will work closely with business development and product teams to scale Accelerate ASU in key markets across Arizona, the U.S. and the world.

Other duties as assigned.

Embracing Innovation:
You see the value in utilizing AI technologies to enhance productivity and drive more efficient and innovative marketing strategies. Your experience in adopting and integrating new tech has had a measurable impact on business outcomes in your previous roles.

Growth mindset:
You are intensely focused on creating margin‑oriented learner growth for focus areas via your insights and expertise. Ideally, you’ve worked in a start‑up and know what it takes to evolve a nascent brand and enhance marketing tactics with measurable results.

Learner Centric
You use data and analytics to deliver campaigns that connect, as well as measurable results that can be replicated. You possess passion for education and empathy for learners who do not follow the traditional educational path.

Adaptable Contributor:
You have the ability to deliver initiatives and projects in parallel in a fast‑paced environment. You have a demonstrated ability to innovate and execute on ideas quickly, while focusing on learner value and key performance metrics.

Strong Communicator:
Experience, comfort and ease communicating strategic marketing plans and programs to executive audiences.

Powerful Storyteller:
You are well versed in multi‑channel campaigns and media relations with experience uncovering stories and turning them into inspiring and impactful communications that engage various audiences.

Values-aligned leader:
Your values are aligned with LE’s and you have demonstrated success leading across functions to launch go‑to‑market strategies, balancing growth goals with high‑scale + low cost needs.

Desired Qualifications:
We are looking for a proven leader who has experience developing and executing growth marketing, ABM and channel strategies. You understand how to reach and persuade high school learners and their parents, and ideally have marketed to schools and districts as well. You know the K‑12 regulatory landscape, including FERPA and student‑data privacy, and you build campaigns that stay compliant without losing their edge.

You are comfortable leveraging data analytics to drive growth and identify key accounts, and have a track record of creating personalized marketing collateral and targeted campaigns for specific accounts. You have experience leading cross‑functional teams in a growth‑oriented and account‑focused environment.

Department Statement:
ASU’s Learning Enterprise expands universal access to opportunity for learners – at every stage in life. Serving over 1.2 million learners in over 150 countries worldwide, we're reimagining the role of universities in society as catalysts of economic and social mobility, guided by the belief that all learners can harness education as a ladder of opportunity. Our programs meet learners wherever they are, removing the barriers while prioritizing belonging and support.

ASU Statement:
Arizona State University is a new model for American higher education, an unprecedented combination of academic excellence, entrepreneurial energy and broad access. This NewAmerican University is a single, unified institution comprising four differentiated campuses positively impacting the economic, social, cultural and environmental health of the communities it serves. Its research is inspired by real world application blurring the boundaries that traditionally separate academic disciplines. ASU serves more than 100,000 students in metropolitan Phoenix, Arizona, the nation's fifth largest city. ASU champions inclusive excellence, and welcomes students from all fifty states and more than one hundred nations across the globe.

ASU is a tobacco‑free university. For details visit https://wellness.asu.edu/explore-wellness/body/alcohol-and-drugs/tobacco

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, protected veteran status, or any other basis protected by law.

About Arizona State University
Recognized by U.S. News & World Report as the country’s most innovative school, Arizona State University is where students and faculty work with NASA to develop, advance and lead innovations in space exploration.

Notice of Availability of the ASU Annual Security and Fire Safety Report:

In compliance with federal law, ASU prepares an annual report on campus security and fire safety programs and resources. ASU’s Annual Security and Fire Safety Report is available online at https://www.asu.edu/police/PDFs/ASU-Clery-Report.pdf. You may request a hard copy of the report by contacting the ASU Police Department at 480-965-3456.

Relocation Assistance – For information about schools, housing child resources, neighborhoods, hospitals, community events, and taxes, visit https://cfo.asu.edu/az-resources.

ASU conducts pre-employment screening which may include verification of work history, academic credentials, licenses, and certifications.

ASU conducts pre-employment screening for all positions which includes a criminal background check, verification of work history, academic credentials, licenses, and certifications. Employment is contingent upon successful passing of the background check.

This position is considered safety/security sensitive and will include a fingerprint check. Employment is contingent upon successful passing of the fingerprint check.

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