Creative Director, Brand Innovation Lab, US

Creative DirectorAs a Creative Director on Amazon's Brand Innovation Lab team, you will be leading teams in creating one-of-a-kind campaigns for a wide range of global brands from creative brief to launch. You'll work with a team of art directors, copywriters, designers, strategists, solutions managers, creative technologists and content producers to create innovative work by coming up with ideas that connect brands to the Amazon canvas (45+ Amazon brands including Alexa, Twitch, IMDb, Prime Video). You'll lead projects and own client relationships, focusing on creating work that benefits the end customer and pushes the creative envelope. You'll investigate Amazon/3P data to form insights that inspire high-level strategies and campaign frameworks that solve business needs across a variety of verticals including Hardlines, Beauty, Toys, and Insurance. You will leverage AI tools and emerging technologies to push creative boundaries, drive efficiency, and unlock new storytelling formats for advertisers. You will think across Amazon platforms and beyond, manage complex projects, and create tailored content across channels driving the marketing objectives of clients. You will effectively communicate with key stakeholders and external media and creative agencies. You will work with senior leadership to create processes and establish best practices that drive creative and operational excellence. And finally, you will work towards preserving the team culture of collaboration, teamwork, innovation, inspiration, and foster positive internal and agency relationships.Key job responsibilities include:Raise the bar on creative excellence across campaign workOwn and grow client relationships by establishing trust through creative excellence, proactive communication, and a deep understanding of advertiser goals and category dynamicsDefine the creative strategy for multiple advertisersUse strategic research and/or data to develop campaign insights and ideasConcept, pitch, design, and execute first-of-its-kind ad campaigns and experiences for global brands, from developing the creative brief to launchDefend and champion great ideas through intelligent and persuasive creative rationalesChampion the end customer in every creative decision, ensuring campaigns deliver genuine value and utility to Amazon customers while meeting advertiser objectivesExplore and integrate AI-powered creative tools (generative imagery, dynamic content, personalization engines) into campaign developmentBring deep expertise in the end-to-end creative production process, ensuring multi-channel executions are executed at the highest quality while meeting timelines, budgets, and technical specificationsIndependently creative direct campaigns and collaborate with internal teams, clients, and external agency partnersDirect creative disciplines outside your area of functional expertise and provide feedback in all stages of the creative development processMentor and inspire art directors, copywriters, designers, program managers, developers, and content producers to create customer-focused solutions that deliver on client objectivesProvide in-depth understanding of art-direction and copywriting for all formats—digital, print, out-of-home, video, and moreMake creative trade-off decisions between teams, clients, and end-customer needsMeasure and evaluate current processes within the department and improve them through documentationA day in the life includes:Review and improve campaign ideas, scripts, and presentation decksPresent campaign pitches to brand clients and their media/creative agenciesPartner with the Alexa team to create a campaign for a brandCreate an AI-powered interactive shopping experience for a brand's new product launch or customer experienceExplore generative AI tools to develop personalized creative assets at scale for our advertisersWork through creative messaging feedback with Legal and PRWrite documentation to improve creative processesReview video edits for a brand's sponsorship of a PV or Twitch series as part of their full-funnel campaignAbout the team:Brand Innovation Lab (BIL) is an award-winning team that conceptualizes and executes bespoke advertising experiences for global brands—including SharkNinja, L'Oreal, LEGO, and State Farm—who invest in media with Amazon Ads, scaling successful campaign elements as new products or features in existing products. Our global team of storytellers and innovators includes creatives, strategists, design technologists, engineers, producers and more, collaborating to create customer-obsessed solutions across the Amazon canvas (Alexa, Twitch, Prime Video, Fire TV, etc.) that are customized to our advertisers' goals.