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Marketing Coordinator I

Fredericksburg Chamber of Commerce · Multiple locations ·

Pay:
$40,000-$40,000/yr
Job type:
Seasonal

Founded in 1971 as a 501(c)(3), the Foundation since 2005, in an agreement with the Texas Historical
Commission, manages and provides financial support to the State-owned National Museum of the Pacific
War to:
Educate present and future generations about World War II in the Pacific and the continued global
relevance of its lessons;
Use the Collection to provide programs that inspire and educate;
Enhance and maintain the quality of the National Museum of the Pacific War and its grounds;
Provide resources to accomplish the Foundation’s vision and mission; and,
Enhance constituency and community engagement.
The Foundation engages visitors through a variety of exhibitions and education programs to accomplish our
mission. The Museum features four buildings of galleries and exhibits and six outdoor exhibit areas. The
Foundation also runs and operates three museum stores and variety of multi-functional spaces.
Position Reporting to the Marketing Director, the Marketing Coordinator supports and coordinates the Museum’s
digital marketing efforts, including paid advertising, organic social media, email marketing, and
performance analytics. This role is ideal for someone who is data-driven, creative, and comfortable
managing multiple digital platforms to drive awareness, engagement, and visitation.
Responsibilities Digital Advertising & Campaign Management Plan, execute, and optimize paid digital campaigns across platforms such as Meta, Google, and other advertising channels
Manage campaign budgets, targeting, creative testing, and performance optimization
Monitor campaign performance and make real-time adjustments to improve results
Coordinate campaign launches aligned with exhibitions, events, and seasonal initiatives
Analytics & Reporting Track and analyze performance across digital channels, including ads, website traffic, and user behavior
Maintain dashboards and provide regular reports on KPIs such as reach, engagement, conversions, and ROI
Use insights to inform strategy and improve future campaigns
Assist in forecasting and identifying growth opportunities
Social Media Management Plan, schedule, and manage content across social media platforms
Develop engaging, platform-appropriate content including captions, short-form video direction, and campaign messaging
Monitor comments, messages, and engagement trends
Collaborate on content creation with internal teams
Email Marketing (Eblasts) Build, schedule, and deploy email campaigns
Segment audiences and support list management efforts
Assist with A/B testing subject lines, content, and send strategies
Track performance metrics and recommend improvements
Website & Digital Presence Assist with website updates, landing pages, and campaign integration
Ensure consistency across digital touchpoints
Support SEO efforts and content optimization
Qualifications Bachelor’s degree in marketing, communications, advertising, public relations, business, or a related field preferred. Relevant professional experience may be considered in place of formal education.
At least one year of professional experience in marketing, communications, social media, advertising, or a related field.
Demonstrated experience managing social media accounts and creating content for multiple platforms.
Familiarity with paid digital advertising platforms, such as Meta Ads Manager and Google Ads preferred but not required.
Strong written and verbal communication skills, including the ability to adapt messaging for different audiences and platforms.
Strong organizational and time-management skills, with the ability to manage multiple projects and deadlines.
Ability to work independently while collaborating effectively with colleagues across departments.
Interest in the Foundation’s mission and the ability to communicate historical and educational content in an engaging and accessible way.
Able to lift 35 lbs. and manage equipment transport/set up independently
Availability to work occasional evenings and weekends as required.
Compensation & Benefits This is a Full-time position in the range of $40,000 - $45,000 a year with health insurance, sick leave, paid vacation, and holidays. A 403-B retirement savings account is offered. The applicant’s lifestyle must be flexible enough to work evenings and weekends, when required.

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