Senior Brand Designer

HYH America Inc. is a U.S.-based subsidiary of hy Co., Ltd., a South Korean leader in fermented dairy, functional beverages, and health-focused nutrition with over 50 years of innovation. Building on hy's legacy of pioneering wellness solutions for millions of households, HYH America represents the company's strategic expansion into the United States market.

More than a product-driven business, HYH America is a purpose-led venture committed to shaping everyday lifestyles. Our mission is to inspire Healthier Habits and Happier Cultures, bringing together thoughtfully crafted wellness products, community, and cultural experiences to create a more balanced and joyful way of living. Through health innovation, authentic collaborations, and culturally relevant engagement, HYH America is redefining how wellness is experienced across America and beyond.

JOB OVERVIEW
We are seeking a versatile and highly skilled Senior Designer to join the Brand team at HYH America. This role owns the visual expression of our brand across packaging, brand identity systems, campaigns, digital platforms, social content, and event activations — translating brand strategy into compelling, consistent, and high-craft creative across both static and motion mediums.

The ideal candidate is a senior creative who can work confidently across packaging, identity systems, campaigns, and motion/video, but this is not a generalist role: we're looking for someone who brings deep, demonstrated expertise in one or two of these disciplines, paired with the range and design fundamentals to contribute at a high level across the rest. This individual brings sound creative judgment and the experience to manage complex, multi-format projects from concept through production with minimal oversight.

Beyond individual execution, the Senior Designer acts as a creative point-person for the Brand team — providing feedback and mentorship to other designers, upholding brand and quality standards across all deliverables, and partnering closely with the Director, Brand Strategy & Design to help shape and evolve the brand's visual identity.

This is a fulltime, exempt position, fully on-site based at our Irvine, CA office.

ROLES&RESPONSIBILITES
1. Brand Identity & Creative Design

Design and execute creative assets across brand packaging, identity systems, marketing campaigns, the brand website, social media content, and event materials

Develop, maintain, and evolve brand guidelines, templates, and design systems to ensure a consistent and engaging identity across every touchpoint

Translate high-level brand strategy into compelling visual and motion concepts, from initial storyboards and style frames through production-ready assets

2. Motion, Video & Digital Content

Develop motion graphics, animations, and video assets optimized for social and digital platforms

Create and work with vendors to create high-converting video, motion, and static assets tailored for e-commerce platforms (TikTok Shop, Amazon, D2C website) and digital advertising channels (Meta, Google, CTV, DSP, DSS, OOH)

Own asset development end-to-end, including versioning, file handoff, and production readiness for digital and social deliverables

3. Print, Packaging & Production

Design and execute brand packaging, marketing collateral, retail displays, and event materials

Work with Director of brand design to partner with manufacturing and print vendors on packaging specifications and quality control

Provide creative direction, feedback, and mentorship to junior and mid-level designers to elevate the quality and consistency of the team's output

Act as a hands‑on creative point-person, reviewing work in progress and helping problem‑solve creative and production challenges

Partner with the Director, Brand Strategy & Design to help define and evolve creative standards, processes, and the brand's visual identity

5. Cross-Functional & External Partner Collaboration

Collaborate closely with strategists, content producers, and the project management team to translate briefs into impactful, strategically sound visuals

Review agency and freelance deliverables with a critical eye, providing actionable feedback to ensure all creative output aligns with brand vision and strategic direction

Keep current on design trends, social and retail aesthetics, and new creative tools — including AI-powered creative tools — to maintain a fresh, competitive look

Champion the adoption of new creative techniques, formats, and technologies across the design team

MAIN KPI'S
Creative Quality & Output

On-Time Asset & Campaign Delivery Rate

Brand Consistency & Guideline Adherence

Revision Round Efficiency

Creative Readiness for Campaign & Product Launches

Team & Process

Mentorship Impact & Team Skill Growth

Design System & Asset Library Adoption

Stakeholder & Partner Management

Internal Stakeholder Satisfaction

Cross-Functional Communication Quality

QUALIFICATIONS
Education

BA/BS Degree in Graphic Design, Brand Design, Visual Communications, Animation, or related field

Experience

7–10+ years of professional experience in graphic design, brand identity, or motion design, including senior-level or lead design experience

Proven experience owning brand identity systems across print, packaging, digital, and motion

Experience providing creative direction or mentorship to other designers

Experience coordinating with and reviewing work from external agencies, freelancers, and production vendors

Experience within CPG, Food & Beverage, Lifestyle, Retail, or Consumer Brands preferred

A portfolio demonstrating deep, standout expertise in one or two focus areas (brand identity, packaging, motion, or digital), plus the range to work credibly across the others

Expert proficiency in Adobe Creative Suite (Illustrator, Photoshop, InDesign, After Effects, Premiere); proficiency in Figma preferred

Strong understanding of design principles, typography, motion, and visual storytelling

Strong understanding of e-commerce visual asset standards (Amazon, TikTok Shop, D2C) and digital ad format specifications (Meta, Google, CTV, DSP, DSS)

Hands‑on experience with print production processes, pre‑press preparation, color management, and packaging specifications

Ability to translate high‑level brand strategy into creative visual and motion assets

Familiarity with project management and collaboration tools

Ability to manage multiple concurrent projects, meet deadlines, and maintain a positive attitude

Excellent communication and collaboration skills; receptive to feedback and creative direction

Adaptability and eagerness to learn new tools and technologies, including AI-powered creative tools

Preferred

Knowledge of the F&B or K-pop industry

Experience supporting brand launches or new market entries

Experience working in both U.S. and global brand environments

Experience with 3D software (Blender, Cinema 4D, SketchUp), keying, compositing, VFX, rotoscoping, or animated typography

Ability to travel to project locations as needed

PHYSICAL DEMANDS & WORK ENVIRONMENT

Must be able to remain in a stationary position and operate office equipment for a prolonged period of time

Physical activities include, but are not limited to, constant manual dexterity, moving about the work site, and/or handling objects weighing up to 20 lbs

Must be able to work in a schedule that commensurate with business operation, including work during weekends, holidays and/or times outside of normal business hours

Must be able to travel as business necessitates (up to 25% travel)

COMPENSATION

Base salary range: $80,000 - $120,000 per year, commensurate with experience, qualifications, and demonstrated expertise.

Equal Opportunity Statement
HYH America is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

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