Director, Audience & Content Strategy

Define Filene’s audience segmentation, role-based audience taxonomy, and messaging frameworks
Translate member insights, feedback, and cross-channel data into audience strategies, content pathways, and engagement opportunities
Partner with Membership, Research, Innovation, Advisory Services, Product, and Marketing teams
Establish audience-level performance measures and use test-and-learn methods
Own enterprise content and editorial strategy, roadmap, and calendar
Serve as editor-in-chief and translate research and complex ideas into accessible content
Write, edit, develop, and repurpose priority content
Establish editorial standards, governance, and workflows
Own integrated channel strategy across social media, web, email, newsletters, blogs, podcasts, webinars, video, events, and emerging platforms
Manage Filene’s social media channels, including planning, creation, publishing, engagement, amplification, and optimization
Lead digital discovery strategy across SEO, GEO, LLM/AI ecosystems, and emerging platforms
Use AI, analytics, and emerging technologies to improve content development and channel performance
Lead and evolve Filene’s brand strategy and expression
Lead thought leadership strategy and elevate Filene, executives, researchers, and insights
Write and edit executive thought leadership, presentations, articles, speeches, opinion pieces, and social content
Build opportunities with industry partners, influencers, and stakeholders
Establish content and channel measurement frameworks, KPIs, and success metrics
Analyze performance, develop dashboards and executive insights, and optimize strategies
Serve as senior functional leader and trusted advisor for audience, content, brand, social media, and thought leadership strategy
Manage content and channel budget
Support Filene’s strategic objectives, culture, staff, members, and stakeholders
Manage multiple projects and shifting priorities
Requirements

Bachelor’s degree in Marketing, Communications, Business or related field required
7-10 years of progressive experience in product marketing, content marketing, content strategy, audience development, editorial leadership, brand strategy, or related disciplines
Experience developing and executing audience, content, messaging, and channel strategies tied to measurable business outcomes
Ability to define strategy and messaging, create content, manage channels, analyze results, and optimize execution
Deep understanding of multi-channel marketing across social media, web, email, thought leadership, events, and other channels
Hands-on experience managing social media strategy and execution strongly preferred
Exceptional writing, editing, storytelling, and presentation skills
Ability to translate complex research, products, services, and ideas into compelling narratives for diverse audiences
Understanding of audience segmentation, lifecycle messaging, editorial planning, brand development, and product/value proposition positioning
Working knowledge of SEO, GEO, AI-powered discovery, and evolving digital content ecosystems
Experience with content management systems, analytics platforms such as GA4, social platforms, and AI-enabled tools
Strong business and analytical acumen
Experience leading through influence across cross-functional teams and managing agencies, vendors, freelancers, and strategic partners
Ability to operate in a small, highly collaborative organization and personally execute priority work
Highly organized and adaptable, with ability to manage multiple priorities
Intellectual curiosity about credit unions and their members
Travel expected up to 10%
Resume required to apply
Core Competencies

Demonstrates expertise in audience segmentation, content strategy, and multi-channel marketing, with a strong focus on measurable business outcomes. Proficient in managing social media strategies, editorial governance, and leveraging analytics to optimize content performance.
Highest-signal resume keywords

Audience Segmentation
Content Strategy
Social Media Management
SEO and Analytics
Editorial Leadership
ATS Optimization Keywords

Hard Skills

Content Development
Messaging Frameworks
Performance Measurement
Channel Strategy
Editorial Standards
Thought Leadership
Data Analysis
Project Management
Brand Strategy
Audience Development
Soft Skills

Exceptional Writing
Storytelling
Presentation Skills
Collaboration
Adaptability
Industry Keywords

Product Marketing
Content Marketing
Brand Development
Lifecycle Messaging
Credit Unions
Tools & Technologies

Content Management Systems
Analytics Platforms
Social Media Platforms
AI-Enabled Tools
GA4

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