Sports Marketing Specialist

Commitment: Part-Time, Freelance, 10–20 hours per week (flexible)

Location: Remote or San Diego Office

About CUENTO
CUENTO is a creative marketing agency built at the intersection of sports, culture, and brand storytelling. We create strategic, emotionally resonant work for brands, organizations, and teams across sports, enterprise, hospitality, lifestyle, and consumer categories.

Our client roster includes both sports and enterprise brands, requiring creatives who are adaptable, collaborative, and capable of working across a wide range of visual styles, audiences, and business objectives. Sports-related work is a significant part of our creative output, making this role especially well-suited for someone energized by high-visibility campaigns, fast-moving timelines, and culturally relevant storytelling.

Job Summary
CUENTO is hiring a Sports Marketing Specialist to support campaign and calendar planning for our sports clients. This role is focused on building out marketing around annual initiatives – season ticket renewals, premium sales windows, ticket on sales, promotional nights, key opponent games and other recurring moments on the sports calendar – and translating those initiatives into clear messaging and campaigns.

You’ll work closely with account leads to plan campaigns well ahead of key dates, develop messaging that resonates with fans and ticket buyers and execute supporting email and marketing materials. This role is well suited to someone who understands the rhythm of a sports calendar and enjoys planning marketing that directly supports revenue goals.

Duties & Responsibilities

Build and maintain sports marketing calendars aligned to season milestones and annual initiatives

Plan campaigns supporting key sales windows: renewals, new sales, group/premium ticketing, single game tickets, promotions

Develop messaging and positioning for sales-driving initiatives in partnership with marketing team

Write and build email campaigns supporting ticket sales, membership renewals and promotional pushes

Coordinate timing of marketing efforts with the broader calendar

Partner with creative teams to develop campaign assets aligned to messaging and calendar

Support in-season and off-season campaign planning and content needs

Track and report on campaign performance in support of goals

Stay current on trends and best practices in sports and ticketing marketing

Assist with ad hoc marketing needs tied to team news, schedule changes or promotional opportunities

Requirements

3–5 years of marketing experience, ideally with sports, ticketing or live entertainment clients

Experience building campaign and content calendars tied to a recurring annual cycle

Strong writing skills, particularly for sales-driving messaging

Comfortable partnering closely with marketing and sales teams and translating sales goals into marketing plans

Experience with email marketing platforms and campaign executionHighly organized with the ability to plan and execute against a fixed, recurring calendar

Understanding of ticketing, membership or fan engagement dynamics a plus

Comfortable working across multiple sports clients/accounts at once

CUENTO is an equal opportunity employer. This part-time, freelance position is remote with the opportunity to work in the office in San Diego.

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