Vice President, Social Media

Set the social vision, strategic framework, and operating principles for Disney Experiences
Define and evolve Disney Experiences' social media strategy and voice across businesses, audiences, platforms, and growth objectives
Lead platform-specific and audience-first strategies driving engagement, community growth, cultural relevance, and business impact
Use audience insights, performance data, competitive intelligence, and cultural trends to guide priorities and investments
Build senior relationships with social platforms and identify emerging tools, features, and capabilities
Develop strategies to grow, nurture, and activate Disney Experiences fandom
Translate segment, franchise, and business priorities into compelling social strategies and platform-native creative approaches
Provide executive oversight of content strategy, production models, and agency partnerships
Champion breakthrough and disruptive social storytelling ideas
Translate launches, tentpole moments, and always-on priorities into social-first strategies supporting business outcomes
Partner with Growth, Lifecycle, Product, Analytics, Commercial, and business teams across consumer journeys and launch plans
Optimize social impact across reach, engagement, conversion, reputation, monetization, and fandom KPIs
Integrate editorial strategy, publishing priorities, governance, and operating rhythms across channels, businesses, and markets
Lead, develop, and inspire a high-performing team
Establish performance reporting, executive insights, and decision-making forums
Oversee agency, vendor, and partner strategies
Set enterprise-level KPIs for audience development, content performance, engagement, and business impact
Leverage UGC, creator behavior, community participation, and organic word-of-mouth
Lead innovation initiatives testing emerging platforms, formats, technologies, and features
Partner with global advertising and commercial teams on monetization opportunities
Requirements
Extensive senior-level experience leading digital, social, integrated, or consumer marketing within a complex, consumer-facing organization
Demonstrated progression of increasing scope, scale, and enterprise responsibility
Executive-level experience as a strategic advisor to senior business and marketing leaders
Executive presence, judgment, and communication skills to shape decisions and influence enterprise priorities
Experience leading multi-layered, high-performing organizations, developing senior leaders, building organizational capability, setting accountability, and creating an inclusive culture
Experience designing and evolving operating models, organizational structures, governance, and ways of working across businesses, functions, markets, and external partners
Deep expertise in social and digital ecosystems, including platform strategy, audience development, content innovation, creator and community behaviors, cultural trends, and emerging technologies
Ability to translate business, brand, franchise, and consumer priorities into integrated digital/social strategies and mobilize teams and partners
Demonstrated success leading transformation and change in a global, highly matrixed environment
Strong business and commercial acumen connecting digital and social strategies to measurable outcomes
Experience overseeing agency, vendor, platform, and strategic partner relationships
Ability to balance creative excellence with operational discipline, brand integrity, governance, and scalable execution
Global perspective and experience working across diverse audiences, markets, and business models
Exceptional executive communication, storytelling, and influencing skills
Leads with partnership, creativity, agility, optimism, and accountability
Core Competencies
Demonstrates extensive expertise in developing and executing social media strategies that drive engagement and business impact, while leading high-performing teams and fostering strong relationships with stakeholders. Capable of translating complex business priorities into innovative digital and social strategies across diverse audiences and platforms.
Highest-signal resume keywords
Social Media Strategy
Audience Development
Content Innovation
Executive Communication
Digital Ecosystem Expertise
ATS Optimization Keywords
Hard Skills
Digital Marketing
Integrated Marketing
Content Strategy
Performance Reporting
KPI Development
Community Engagement
Platform Strategy
Cultural Trends Analysis
Agency Management
Consumer Insights
Soft Skills
Leadership
Strategic Thinking
Influencing
Creativity
Agility
Industry Keywords
Consumer Marketing
Digital Ecosystems
Community Participation
Brand Integrity
Global Perspective
Tools & Technologies
Social Media Platforms
Analytics Tools
Content Management Systems
Emerging Technologies

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