CPG / Retail Marketing Manager

Own the digital and physical shelf for a major consumer brand
Build and optimize above-the-fold and below-the-fold Product Detail Pages (PDPs) across retail channels
Oversee the digital asset library
Manage syndication networks like Syndigo
Work with Key Account Managers to create retailer-specific digital banners, email campaigns, and in-store displays
Coordinate go-to-market assets for new product rollouts and influencer activations
Requirements 3 to 5+ years of CPG brand marketing or retail merchandising experience
Bachelor's degree in Marketing
Deep familiarity with e-commerce asset management
Familiarity with PIM/syndication tools
MBA preferred
Core Competencies Demonstrates expertise in managing digital and physical shelf strategies for consumer brands, with a strong focus on e-commerce asset management and retail merchandising. Proven ability to coordinate marketing assets and collaborate with key stakeholders for successful product rollouts.
Highest-signal resume keywords CPG Brand Marketing Experience
Retail Merchandising Experience
E-Commerce Asset Management
PIM/Syndication Tools Familiarity
Bachelor's Degree in Marketing
ATS Optimization Keywords Hard Skills Product Detail Page Optimization
Digital Asset Management
Retail Channel Strategy
Email Campaign Creation
In-Store Display Management
Certifications & Qualifications MBA Preferred
Tools & Technologies Syndigo

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