Marketing & Communications Manager

About Us
USTA South Carolina is a state affiliate of the United States Tennis Association. We are one of nine states in the USTA’s Southern Section. USTA SC is a non-profit organization run by a board of directors and various committees.

Our mission is to improve lives and build healthier communities in South Carolina by growing and promoting tennis as a lifelong sport. We measure our success not only by the number of USTA members that we serve in S.C., but also by the number of people who participate in tennis. This includes the various ways people get involved in tennis, ranging from beginners playing together at a local park to longtime players competing in structured leagues at private clubs.

We support local community tennis groups and affiliated organizations in the following ways: helping start new tennis programs and expanding existing ones for all ages and abilities; offering suggestions and training; and providing grant money to worthy groups and individuals.

Our main strategy is to work with volunteers, organizations, facilities, and tennis professionals in each community to provide a complete pathway of tennis programs for all ages and all ability levels

Job Summary-Marketing & Communications Manager
Develop and direct Association marketing and communication strategies. Promote the sport and Association programs to members of the organization and to the general population of SC by implementing initiatives and monitoring and coaching local providers to communicate and present services to positively impact participation. Oversee the voice, branding, and presentation of USTA South Carolina’s mission in to improve lives by developing and promoting the growth of tennis throughout the state

Duties & Responsibilities
Strategy & Marketing Execution

Collaborate with the Executive Director, Senior Directors, program leaders, and staff across departments to develop the strategic marketing direction for the Association to achieve desired program outcomes and support growth in line with the Association's strategic mission. Cross-departmental collaboration is essential to this role.

Plan, execute and optimize marketing initiatives, including email marketing (via Constant Contact and the Association's internal email marketing platform), social media, and paid digital advertising, using data and assessments; measure and report on results, including regular reporting to the Executive Director on marketing performance, to inform future campaigns.

Oversee the website content management system, including implementation of SEO best practices and ADA/accessibility standards, for the design and maintenance of the Association website, to include the timely posting of news articles, special event pages and policies, regulations, and official documents of the Association for public viewing.

Manage the Association's day-to-day social media presence, primarily Facebook and Instagram, with strategic use of LinkedIn and Twitter/X, including content calendar development, regular posting, and monitoring and responding to comments and messages across platforms to maintain an active, engaged community.

Conceive, customize, and create promotional and collateral pieces, including written and graphic content, for Association programs, driving projects from concept through final delivery.

Media & External Relations

Develop and maintain local media relationships around the state as a network to create and disseminate news and feature stories to the media on an as-needed basis. Field media inquiries with Executive Director input and prepare news releases.

Serve as the Association's point of contact for USTA Section (Southern) and National marketing departments, maintaining positive relationships and coordinating on shared initiatives (e.g., National Tennis Month, advertising coordination for the Credit One Charleston Open).

Disseminate and implement materials from Association National and Section marketing campaigns and support USTA SC program campaigns as needed.

Revenue, Partnerships & Compliance

Develop and manage the Association's approved marketing and communications budget, including fiscal responsibility for related income and expenses.

Comply and abide with all Association style guides and logo approval procedures. Serve as the primary monitor for logo and branding enforcement.

Grow revenues from website ad sales and support accounts. Generate and service sponsorships for programs and/or special events. Serve as the central point of coordination for all Association sponsorships to ensure consistency and compliance with Section/National exclusivity agreements.

Manage outsourced and contract marketing projects and vendors (e.g., designers, photographers, printers) as needed.

Support & Special Projects

Provide marketing consultation and support to local program providers, including local leagues, and staff to ensure program visibility to their target audience and a strong, positive relationship with the Association.

Act as staff liaison with Chair(s) of Association committee(s) as assigned by the Executive Director, including regular communication and contact with information, suggestions, and offers to support committee goals.

Assist with the planning and execution of special events, including presence at the Credit One Charleston Open.

From time to time, assist other staff with projects and provide support in developing presentation materials for the Board and Executive Director, as needed.

Please note this position description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice.

Qualifications
Minimum Qualifications

Bachelor’s degree in relevant field

Minimum 5 years’ full-time experience in marketing/communications field

Excellent written and verbal communication skills

Strong administrative, organizational, and time management skills

Ability to create engaging written content

Proficient in Microsoft Office, Adobe Creative Cloud (Photoshop, InDesign, Illustrator), Canva, and email marketing platforms (e.g., Constant Contact)

Experience in nonprofit sector, sports administration, or community development

Strong graphic design aesthetic

Competency with digital SLR photography

Self-starter with a positive attitude and passion to serve

Preferred Qualifications

Experience with video content creation and editing (e.g., Adobe Premiere Pro, Final Cut Pro, CapCut)

Familiarity with USTA programs, tennis organizations, or similar membership-based systems

Experience in sponsorship development

Work Environment
USTA SC is a hybrid workplace that mixes in-office and remote work to offer flexibility and support to employees. This designation is determined by USTA SC in coordination with your supervisor.

At times this position will be offsite at meetings, events, workshops, and championships.

Travel
This position requires travel to include but not limited to championship events, meetings, and workshops with some requirement of overnight travel and weekends.This position requires a valid driver’s license.

Benefits Package

healthcare

dental

vision

limited life insurance

HSA contributions (based on health insurance selection)

matching retirement funds (3% after $5k earned)

generous PTO

flexible/hybrid workplace

membership to a local recreation center

professional development opportunities

an allotment for staff clothing

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