Vice President, Marketing, Niche

Who we arePuig is a home of Love Brands within a family company that furthers wellness, confidence and self-expression while leaving a better world. For more than a century, our entrepreneurial spirit and passion for creativity have made us a challenger in the premium beauty industry. With 17 Love Brands across Fragrance and Fashion, Makeup and Skincare, we create stories that connect with people’s emotions and are powered by a global team of over 13,000 passionate professionals. With products sold in more than 150 countries and 5,042 million in net revenue in 2025, and guided by strong values and sustainability commitments, Puig continues to grow as a Home of Creativity: an open-minded space where Creators Of All Kinds are empowered to thrive, innovate and express who they are.The OpportunityThe Vice President of Marketing is the senior marketing leader responsible for driving the strategic brand vision and growth for a portfolio of luxury fragrance brands in the U.S. market. This role leads an integrated organization across four distinct teams: two Brand Marketing teams, PR & Communications, and eCommerce. The VP is responsible for setting clear priorities across these functions, developing their leaders and teams, and ensuring they operate as one transversal organization to build brand desirability, deepen consumer engagement, and deliver ambitious commercial results.The VP will balance the unique positioning and needs of each brand with a portfolio-wide perspective, determining where to focus investment and resources, identifying opportunities for growth, and ensuring excellence across brand strategy, product launches, communications, media, eventing, and eCommerce. This leader will report to the GM of the Niche Group, North America and serve as a key partner to Global Brand teams and U.S. Sales, Retail, Finance, Demand Planning/Operations, and other cross-functional leaders.What you'll get to doDesign & Execute Brand StrategyDevelop and execute brand strategies that translate Global vision into locally relevant plans that strengthen brand equity and drive growth across the U.S. and CanadaDefine business objectives, consumer goals, and KPIs while identifying opportunities across the portfolioLeverage consumer, market, competitive, and category insights to drive growth and maintain distinctive luxury positioning across all touchpointsDrive Cross-Channel MarketingLead 360 marketing strategies across media, communications, events, retail programs, consumer engagement, and eCommerceManage A&P investments to maximize impact and establish clear ROI and effectiveness measurementAnalyze retail and consumer performance, including market share, competition, assortment, pricing, and distribution trendsPartner with Sales, Retail Excellence, Commercial, and Finance teams to translate marketing strategies into effective channel and retailer plansElevate Brand Visibility & CommunicationsDefine the U.S. communications agenda in partnership with PR leadershipEnsure earned media, influencer activity, partnerships, events, and brand storytelling reinforce brand equity and cultural relevanceCollaborate with Global teams to adapt campaigns and assets for local markets while advocating for regional needsOversee agency partnerships and ensure delivery against business objectivesAccelerate Digital & eCommerce GrowthEstablish eCommerce priorities in partnership with digital leadership to drive profitable growth and elevated consumer experiencesUtilize digital and consumer insights to improve acquisition, engagement, conversion, and retentionEnsure eCommerce is fully integrated into brand planning, product launches, media, and communicationsChampion innovation, emerging technologies, and evolving consumer behaviors to create competitive advantageLead Cross-Functional & Global PartnershipsServe as a strategic partner to Global teams, representing local consumer, market, and commercial prioritiesCollaborate across Product Development, Sales, Retail, Finance, Demand Planning, and Operations to support launches, forecasting, investment decisions, retailer strategies, and consumer activationsCommunicate marketing priorities, plans, and performance at key commercial and business reviewsBuild & Lead a High-Performing OrganizationLead an integrated Marketing, PR & Communications, and eCommerce organization with clear accountability, shared priorities, and a portfolio mindsetDevelop leadership talent and foster a culture of strategic thinking, creativity, collaboration, accountability, and performanceDrive succession planning, talent development, organizational effectiveness, and continuous improvement to support long-term portfolio growth and exceptional consumer experiencesWe'd love to meet you if you have12+ years of marketing leadership experience, ideally within luxury beauty or a related consumer categoryBachelor’s degree required; MBA encouragedStrategic and creative thinking, with the ability to move comfortably between long-term vision and executionDeep understanding of luxury brand building, with experience developing and executing integrated, consumer-led marketing strategies across brand, media, communications, retail, and digital channelsSignificant experience leading multiple teams and functional disciplines, with demonstrated success developing talent and building high-performing organizationsStrong business acumen, including experience managing A&P budgets and investment allocationAbility to use consumer insights, market intelligence, and performance data to make decisionsStrong understanding of eCommerce and the role of digital channels in building luxury brandsExperience within a matrixed organization, influencing stakeholders across functions and geographiesEffective leadership and communication skills, with the ability to create clarity, inspire teams, and drive accountabilityStrong judgment and the ability to prioritize effectively across brands, teams, channels, and opportunitiesWe welcome Creators Of All Kinds. If you are unsure of meeting all the requirements but trust you have the transferable skills to excel in this role, complete the application and our teams will get in touch if you are selected for an interview. WHAT YOU’LL LOVE ABOUT USAn entrepreneurial, creative and welcoming work cultureA range of learning and development opportunitiesAn international company with plenty of opportunities to growA competitive compensation & benefits packageCompensation DataAs required by New York State’s salary transparency law, effective November 2022, the expected base salary for this position ranges from $200,000.00 - $225,000.00. Various factors are considered when extending offers, such as relevant skillset, training, years of experience related to the current job description, education, and our organizational structure. In addition to the base salary, PUIG offers a competitive benefits package that includes health and dental insurance, life insurance, disability insurance, 401K, paid holidays, a generous paid time-off policy, hybrid work environment, and career opportunities within a dynamic team.