Creative Strategist für Google Ads (m/w/d) - 100% remote

Beilmann Marketing

Our goal is not to become the largest Google & YouTube Ads agency, but the best! We are already one of the leading agencies in Europe with a clear focus: We implement Google & YouTube Ads as a growth engine for international D2C brands with a turnover of at least 5 million per year.
We work with top D2C brands like Loop Earplugs, ahead, bedrop, and ofinto. This means: We manage the Google Ads accounts of the biggest players with monthly budgets of millions of dollars.
For this, we have built a 35+ member elite team over the last 5 years, covering both performance and creative at the highest level.
You work here with the best, learn with them, and develop yourself every single day.
Culture check: Want to know the vibe? Check out our!
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Your New Responsibilities

You will develop the creative strategies with which our D2C brands scale on YouTube and Demand Gen!
Creative Strategy & Concept: Good creatives are the basis, scaling creatives the goal. We need data-based angles, strong hooks, and a clear testing roadmap for national and international D2C brands. With a focus on business impact.
Shooting Concept: The creative strategy behind our own shootings lies completely in your responsibility. From the first idea to the red thread that the production is oriented by.
Creative Analysis: Hook rate, hold rate, CTR, and ROAS per asset are your daily business. From this, the next iteration arises. Winners are scaled, losers consistently sorted out.
Project Orchestration: As the interface between the performance and creative team, you translate strategy into clear briefings from which our production builds the assets. Our goal: creatives that get better faster than the market.
Trusted Advisor: Being the first point of contact for the creative strategy means: conducting sovereign client calls, categorizing learnings understandably, and getting to know the most exciting D2C brands from the inside.
AI & New Tools: State-of-the-art tools are part of the daily routine. Including AI-supported creative analysis, angle research, and our own agents that daily ensure more speed and quality.
What You Need to Bring to This Job

Several years of experience as a creative strategist: You have independently developed creative strategies, ideally in the performance or D2C environment.
Creative Analysis: You recognize from the numbers why a creative works and why it doesn’t.
Proactivity & Ownership: You work independently, prioritize clearly, and take responsibility from the idea to the result. No problem even with several projects at the same time.
E-commerce Understanding: You know the logic of D2C brands and online shops.
Communication Skills: You conduct client calls sovereignly and categorize creative decisions clearly.
Team Spirit: You work well in a team, brief on an equal footing, and contribute to positive cooperation.
Very good German and English skills in speech and writing for clear and professional communication.
(Nice-to-have): Experience with Google Ads
Experience in media buying, copywriting, or design
Secure handling of AI tools in the creative context
Contact Data & Links

Contacts:
as People & Culture Manager
as Lead of People & Culture
Links:
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