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Performance Marketing Copywriter

Virtual Vocations Inc · New York, NY, USA · Remote ·

Job type:
Full Time

To support integrated marketing campaigns for financial services clients, the remote Performance Marketing Copywriter will create persuasive copy for direct mail and digital channels, focusing on customer engagement and compliance while leveraging AI tools to enhance content development.
Key responsibilities

Write compelling direct response copy for various marketing materials, including direct mail and digital content
Collaborate with cross-functional teams to develop and refine messaging strategies based on audience insights and campaign performance
Utilize AI-powered tools to improve content quality, speed of development, and adherence to compliance standards

Required qualifications

Bachelor's degree in Marketing, Communications, Journalism, English, Advertising, or a related field
3 to 5 years of professional copywriting experience, particularly in direct response campaigns
Strong portfolio demonstrating direct response marketing expertise across multiple channels
Proficiency in using AI-powered tools for content development and campaign optimization
Experience in collaborating within cross-functional creative and marketing teams