Marketing Copywriter

Create compelling marketing copy for Backcountry, Competitive Cyclist, Steep & Cheap, and other brands
Write copy for email, SMS, paid social, display, landing pages, site merchandising, and other customer touchpoints
Adapt messaging to each brand’s voice, audience, channel, and customer journey
Maintain brand voice, tone, and editorial standards
Optimize copy using customer insights, SEO best practices, A/B test results, and conversion data
Use AI tools in daily writing workflows according to approved prompts, workflows, and quality standards
Contribute ideas for improving AI tools and editorial workflows
Participate in peer copy reviews and provide and receive feedback
Partner with Merchandising, Creative, Marketing, eCommerce, and SEO teams
Deliver polished, accurate, on-brand copy under tight deadlines
Report to the Managing Editor
Requirements

2+ years of professional copywriting or editorial experience, preferably in ecommerce, retail, or consumer marketing
Exceptional writing, editing, and proofreading skills
Ability to adapt tone across brands and channels
Experience writing marketing copy across email, digital marketing, web, and paid media
Experience using generative AI tools such as ChatGPT, Claude, Gemini, or similar
Strong editorial judgment and quality control
Willingness to learn and follow established AI prompts, workflows, and documentation
Working knowledge of SEO, conversion copywriting, and performance-driven marketing best practices
Excellent organizational skills and ability to manage multiple priorities and deadlines
Experience partnering across creative, marketing, merchandising, and ecommerce teams
Bike riding and cycling-specific writing experience preferred
Must be willing and able to attend a mandatory in-person interview
Core Competencies

Demonstrates expertise in creating compelling marketing copy tailored to various brands and customer touchpoints, with a strong focus on SEO best practices and performance-driven marketing. Proficient in using generative AI tools to enhance writing workflows while maintaining brand voice and editorial standards.
Highest-signal resume keywords

Copywriting Experience
SEO Knowledge
Generative AI Tools Proficiency
Ecommerce Marketing
Editorial Judgment
Hard Skills

Copywriting
Editing
Proofreading
SEO Best Practices
Conversion Copywriting
Digital Marketing
Email Marketing
Performance-Driven Marketing
A/B Testing
Brand Voice Adaptation
Soft Skills

Organizational Skills
Collaboration
Feedback Reception
Adaptability
Time Management
Industry Keywords

Ecommerce
Retail Marketing
Consumer Marketing
Cycling Writing
Brand Messaging
Tools & Technologies

ChatGPT
Claude
Gemini
AI Writing Tools

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