Marketing Coordinator - Austin or Dallas

Description
The Marketing Coordinator will work with the Director of Corporate Marketing to support marketing efforts for all GFO Home divisions: Austin and DFW

Essential Duties and responsibilities

Work with Director of Corporate Marketing to brainstorm, coordinate, create and execute community specific and division-level marketing initiatives to increase sales traffic, sales and achieve business plan

Work closely with all division’s sales teams and management to prioritize business and information needs

Assist in updating and maintaining website floorplans, IPMs, home inventory, community updates, etc.

Manage and coordinate incoming marketing requests; marketing collateral, community-specific digital assets, promotional items, etc.

Load and maintain photos online, primarily GFO website & MLS, audit home photography for needed updates

Perform ongoing website and MLS audits to ensure content is accurate and up to date

Input new pricing, price changes, new inventory homes, update home information, statuses, on the website and MLS.

Work within the CRM system (Lasso) for email marketing campaigns and reporting to management

Maintain inventory of marketing supplies at corporate and division level

Assist in the new community opening process (Interest list campaigns, marketing collateral, print material & sales collateral)

Assist in the execution of consumer/Realtor events

Create email marketing, social media/website updates, community flyers and marketing materials

Occasional weekend hours may be required for weekend model grand openings or weekend events

Requirements

Must have a vehicle and a valid driver’s license

Proficiency with MS Office including Teams and Excel

Familiarity with the Google platform for use of Google Forms, Sheets

Previous experience in MLS data and website data entry preferred

Familiarity with Canva for creating social media assets and marketing materials is a plus

Website or database data entry management

Social Media management – Facebook & Instagram

Strong written and verbal communication skills

Attention to detail and critical thinking beyond the task at hand

Ability to work independently and part of a collaborative team

Ability to manage multiple functions, projects and tasks concurrently, strong multitasking skills

2-4 years of marketing experience

Real Estate or Homebuilder experience a plus

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