Paid Search Specialist

Plan and execute digital marketing initiatives across Google Ads, Microsoft Ads, SA360, Campaign Manager, and other platforms

Drive campaign performance through optimizations and A/B testing strategies

Provide performance reporting and insights using GA4, LookerStudio, SA360, and other tools

Lead communication between Good Sam lines of business and the digital marketing team

Focus on large projects and activate coordinators to execute and complete projects

Support coordinator development

Work with peers to increase skill sets

Seek information to improve current processes and overall efficiency

Deliver feedback to peers and leaders to grow the One Team culture

Identify internal passions and focus to align with channel manager roles

Consistently produce exceptional results in a defined focus area

Adapt to new situations and challenges

Teach and train others and provide succession-planning back-fill

Requirements

Minimum 2+ years’ experience as SEM Specialist, SEM Coordinator, digital marketing coordinator, or equivalent external experience

Advanced knowledge of Google Ads, Microsoft Ads, SA360, Campaign Manager, and GA4

Base understanding of channel tagging and tracking is a plus

Ability to pull, analyze and derive insights from channel reports

Self-motivated team player with professional, detail-oriented qualities and excellent oral and written communication skills

Comfortable working under pressure with tight deadlines

Strong customer service skills with a commitment to superior quality

Outstanding creative presentation skills

Capacity to lead and manage more than one project simultaneously

Proven ability to lead by example with positive attitude

Advanced skills learned from channel managers within current vertical; 24 months minimum

Ability to lead campaign builds in Google Ads, Microsoft Ads, SA360, Campaign Manager, and GA4

Ability to source and provide materials from multiple sources to organize and execute desired strategy

Proven ability to identify trends to optimize and improve campaign performance

Ability to teach and train others and provide back-fill for the position

No educational credential explicitly required

Core Competencies
Demonstrates advanced expertise in digital marketing strategies, particularly in Google Ads, Microsoft Ads, SA360, and GA4, while effectively leading projects and optimizing campaign performance. Exhibits strong communication and leadership skills to foster team collaboration and drive exceptional results.

Highest-signal resume keywords

Google Ads Management

Microsoft Ads Management

SA360 Expertise

Campaign Performance Optimization

GA4 Reporting

Hard Skills

Digital Marketing

SEM Strategy

A/B Testing

Channel Tagging

Data Analysis

Performance Reporting

Project Management

Trend Identification

Campaign Building

Creative Presentation

Soft Skills

Detail-Oriented

Self-Motivated

Team Player

Excellent Communication

Customer Service

Industry Keywords

Digital Marketing Initiatives

Performance Insights

Project Coordination

Process Improvement

Team Development

Tools & Technologies

Google Ads

Microsoft Ads

SA360

Campaign Manager

GA4

LookerStudio

#J-18808-Ljbffr