Director, Culture Marketing

EXPERIENCEYour areas of knowledge and expertise

that matter most for this role:
10+ years of progressive marketing experience, with significant experience in culture, lifestyle, brand, experiential, entertainment, or related marketing disciplines.
Proven track record of setting strategy and leading large-scale, innovative, multi-market Culture Marketing programs and portfolios.
Deep understanding of traditional and non-traditional brand marketing and how culture, creators, content, events, product, and community intersect to build brand relevance.
Strong knowledge of cultural ecosystems and consumer behavior, with the ability to identify emerging movements, communities, and opportunities before they become mainstream.
Experience overseeing complex live experiences, event production, and partnerships, with the judgment to guide internal teams and external partners while maintaining high creative and production standards.
Strong network of relationships across the culture space, including artists, creators, opinion leaders, cultural organizations, and industry partners.
Demonstrated success managing significant budgets and portfolios, making clear investment trade-offs, driving efficiency, and measuring impact.
Exceptional people leadership and the ability to influence senior leaders and cross-functional teams in a fast-paced, highly collaborative, matrixed environment.
Bilingual preferred, English/Spanish; with the ability to effectively communicate and build relationships across the Central region
Employees may be required to lift and/or move items weighing 25 pounds or more, as needed.
Travel 40-50%
Permanent
Benefits eligible