Marketing Coordinator

College Station is growing in tourism, economic development, events and brand presence and marketing is at the center of that growth. We're looking for a Marketing Coordinator to own the day-to-day work that builds our visibility and drives results: social media, content creation, website management and partner/community outreach. You'll work closely alongside the team on strategy, campaigns and stakeholder relationships, while ensuring consistent, high-quality content that keeps our city top of mind for travelers and businesses alike. We're looking for a qualified team player with experience under their belt, a genuine love for hospitality and destination marketing and the hustle to keep up with a fast-moving team.
KEY RESPONSIBILITIES Assist in the development and implementation of integrated marketing campaigns across print, digital, social media and other channels to promote Visit College Station, including coordination with third-party partners
Manage Visit and Compete College Station social media accounts, including creating a calendar of activities, all content creation, scheduling, community engagement, performance tracking and reporting
Support email marketing initiatives, including eNewsletter content development, subscriber list growth and management and analytics reporting
Manage VisitCollegeStation.com, including content updates, blog creation and application oversight
Assist with the development of promotional materials to enhance the destination’s brand presence
Collaborate with the Events team to develop targeted campaigns and special promotions that drive awareness and engagement for events
Coordinate and participate in community and university events, particularly with Texas A&M University, to foster engagement, strengthen partnerships and support both prospective and new student initiatives
Work with all departmental staff to ensure optimal messaging, content and imagery across various graphic and promotional needs
Coordinate photography and videography efforts to ensure high-quality visual assets for marketing purposes
Assist in tracking and analyzing marketing campaign performance, providing insights and recommendations for optimization
Support media relations efforts, including coordinating media visits
Maintain marketing databases, asset libraries and partner listings to ensure accuracy and accessibility
Assist in budgeting and invoice processing as needed
Assist the Marketing Manager as required
Required: Bachelor’s degree in marketing, communications, tourism or a related field
1-3+ years of experience in marketing, tourism, hospitality or a related industry
Strong writing, editing and storytelling skills with attention to brand voice and consistency
Proficiency in social media platforms, email marketing tools and content management systems
Photography and video editing skills
Experience with Adobe Creative Cloud graphic design software
Ability to multitask, meet deadlines and work collaboratively within a team
Excellent organizational and project management skills
Willingness to work occasional evenings and weekends
Preferred Skills & Experience: Experience in destination marketing, tourism or hospitality a plus
Familiarity with analytics tools (Google Analytics, Meta Insights, etc.)

#J-18808-Ljbffr